What Does Good Customer Service Look Like?
Customer service is often the dividing line between what makes a company work and what doesn’t. But what exactly is good customer service? Consider your interactions with employees at hotels or restaurants. When we have a bad experience at these establishments, it’s …
The 6 Things You Need to Know About Email Design
Email marketing is an effective way of keeping your audience informed on your product and it provides them with a line of communication straight to you. But consider how many emails you get on a day-to-day basis. What do these look like? …
Why Digital Marketing Works
Marketing is constantly changing, but it’s changed more in the last 10 years than ever before. As the number of online users steadily increases, our digital footprint needs to increase to meet the demand for an online presence. To keep up, we …
Why trusting your gut will save you millions
A year ago, I was about to make one of the biggest decisions of my life; to take on an investor in my start-up Robotic Marketer. …
20/20 Vision for 2020
As this year draws slowly to a close, you should start to set your vision for 2020! Each year brings in new techniques, new technologies and new problems to be solved. It’s a marketer’s job to stay ahead of the curve and …
The exhilarating road to success, never gets dull
It's a remarkable feat to be successful by anyone's definition, especially your own. I always find that the hardest markers are ourselves. We tend to be most critical of what we do, how we do it and what outcomes derive from the …
How influencers are now part of the marketing strategy
Influencer marketing is when brands partner with key influencers to increase their brand awareness in specific target audiences by utilizing their platform of influence such as Twitter, Facebook, YouTube, LinkedIn, Snapchat, Instagram, TikTok or their blog. …
When your world is falling down, there is only one way to go
Why is every high in life followed by a low? And every low, well, followed by another low. Is the universe only meant to test us or is our journey paved out in stone long before we actually embark on it? These are questions …
Google Turns 21 Today
Today, September 27, 2019, everyone’s favorite search engine turned 21 years old. What began as a merely an idea, a paper published by Stanford PhD students Sergey Brin and Larry Page called “The Anatomy of a Large-Scale Hypertextual Web Search Engine”, has …
Effective Types of Sales Enablement Content
Different types of content pull different types of weight. Every piece has its purpose, and it's important to understand how all your content works for you. For example, while blogs are great at educating and informing your customers about different aspects of …
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