Entrepreneurship is one bumpy road, don’t be fooled
As much as I would love to say that being an entrepreneur is smooth sailing, I know that I would not be telling the full story. I’ve had some astronomical wins over the years, but in fairness, I have had just as many …
Why Outsourced Marketing is Perfect for Startups
Startup founders understand the importance of marketing, but the life of a startup founder is a changing landscape of measuring the needs of the product you’re building or raising the funds to build it. With all of the things they have to …
The Basics of Experiential Marketing
Today’s customer is all about the experience. From the very first interactions with your company’s branding to the final sale, companies need to provide a branded customer experience that will leave a lasting impression. An experiential marketing campaign takes the idea of …
What Rebranding Really Means
Plenty of companies go through brand transformations every year, but what exactly does that look like? More often than not, brands fall back on changing or updating the logo with a new color scheme. This is a great step forward by any …
How to Revitalize Your B2B Content Marketing
Content marketing has been hugely transformative for the entire industry, resulting in companies trying to reach their audience through their content marketing pieces. It might be hard for a lot of marketing teams to see the value in content marketing now, especially …
How to Create an Interesting Webinar for Your Audience
Webinars may seem like a forgotten form of marketing, but the truth is that webinars aren’t the easiest thing to pull off. It requires months of planning, writing, re-writing, designing, and promotion to finally get to the webinar, but it doesn’t always …
How to Discover Your Target Audience
Whether you are selling a product or a service, it’s intended for a specific group of customers, or a target market. But do you understand anything about that group of people? This where a target audience comes, which defines that group of …
Understanding the Customer’s Journey
It’s really easy to look at customers as a way to bring in revenue, which is a great misunderstanding of who they are and why are engaging with you. Every customer goes through a purchasing journey, and marketers and business owners desperately …
Why LinkedIn is the Most Trusted Social Media Platform for B2B Marketers
With all of the social media platforms available to everyone in 2020, it can be hard for businesses (especially in the B2B sector) to find a way to break through the mold. Because there’s an oversaturation of businesses vying for the attention …
4 Benefits of Email Marketing in Omnichannel Marketing
In an omnichannel marketing approach, it’s all about creating a personalized and consistent customer experience, no matter what platform they are using to engage with your brand. This means that the experience should be consistent across all channels: social media, customer service, …
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