10 Reasons To Brainstorm Your Next DM
Alex F. Osborn popularised the technique brainstorming way back in the late 1930's, and it has since become a term that every advertising, marketing, public relations or creative agency uses to come up with the next best idea.Setting a 'brainstorming meeting' in …
Reflecton is a beautiful thing
I was 17 when I first started work, and through a fated role in an advertising agency, I met a group of young journalists and television presenters who have become my lifelong friends.They worked in television, newspaper and radio in regional Queensland. …
Small business wins again.
If a week is anything to go by, then I had better get a move on. Dragging my tail, procrastination and falling asleep on the job, just won't cut the mustard - as they say.A new way of looking at things has …
Offer Ends for $2,490 Small Business Websites
Marketing Eye, will end its offer of a website for US$2,490 at the end of May.After giving small businesses websites that are designed by a creative director and have content management systems, for the past few months, the firm will end this …
Get A Whiff Of This…
Sitting on Wooloomooloo Wharf yesterday afternoon, watching the sun go down with a television journalist from the ABC, our discussion turned to consumer behaviour and creating demand for products that become a must-have in our everyday lives.{qtube vid:=bNUQ53snxLA}"BO (Body Odour) was a …
The Small Business Marketing Machine
Facebook, Twitter, Blogs, YouTube and a good website that ineracts with your customers, on all levels - tis the small business marketing machine.It's true. Small business, may be a BIG business online if your machine is well oiled and working efficiently, generating …
Retail is dying
Retail is dying. Is it? Is the economy really as bad as everyone is saying. Last night on the ABC, they confirmed that advertising spend is down and this is a real indicator of how well the economy is going. …
Groupon – not to be ignored in your marketing strategy
In the US it is called Groupon. Everyone is on it, and everyone eagerly awaits the next big deal that is going to be released. It's like shopping channel, only better. …
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