Does sex sell?
We are all sexual beings. True.And, advertising executives the world over will tell us that "sex does sell". They have a long history of showcasing scantily clad men and women in advertising with great success.But, does it still work? …
Sales – without it, your business does not exist.
What keeps you awake at night? Some say a sales manager never sleeps. Constant questions seem to plague their minds - will I make that budget? How will I close this sale? Have I got the right team for the right job? What if …
Getting organised for international expansion
One of the things that no-one tells you when you are thinking about expanding your business is just how busy you will be.It is remarkable how much you can fit into a day, let alone a week.I am travelling to the US …
How networking effects your business – Atlanta, Georgia.
Making a big move to Atlanta is imminent. It's going to be challenging launching a new brand in a market like Atlanta, Georgia. There are many fears in making a move like this, but mainly there is a lot of positivity around …
A reason, a season, a lifetime – why are people in your life?
About 10 years ago, I was in New York for a holiday and by chance, I happened to be in town when there was an entrepreneurs event with Jack Welch.I sat down with my friends who were also in business and watched …
How to rank #1 on Twitter
Marketing Eye received a ranking last week on Twitter and it had me thinking... …
History is the future of marketing
A chance meeting today of a singer/songwriter from Yeppoon in Queensland, reminded me of how much the past can influence the future.While we may learn history throughout our education, as an adult, unless you are particularly interested in historical events and people, …
FxPro Super Rugby Tonight @ AAMI Park – How to make your sponsorship work
With the excitement mounting in Melbourne for tonights big game with the RaboDirect Melbourne Rebels playing the NSW Waratahs at AAMI Stadium in the FxPro Super Rugby, everyone is waiting with anticipation to see how the 2012 season starts in what is …
What’s in a media kit : Things have changed in 2012.Have you?
In the past week, we have been organising media interviews for a financial services firm. Our inhouse PR expert is very talented and well-connected, and has organised more than 13 interviews for an international money markets expert. The thing is, this was …
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