Small business marketing is dead – here’s why
It's a statement that has finality but how much of it is true? …
Why Start-up’s Fail – 10 Reasons To Consider
Today, I am reminded yet again why start-ups fail. I met with a lovely couple a few weeks ago who wanted to open a retail store. They have a dream to work for themselves and the wife wanted to be in fashion.They …
Favourite drink + Brand
Do you remember where you were sitting when you decided a particular drink was your favourite? I bet you do! Favourite drinks often are the biggest way venues can promote their wears because if you like a particular drink at a said …
Chanel, need I say more?
A Chanel window-front in Paris is as on-brand as their latest collection of designer handbags and jewellery. Sheer beauty. I thought I would share this beautiful picture with you. …
Are entrepreneurs missing the point?
We think we have it all - a good business, people who follow us and even some who say they are inspired by us, yet have we really got it all sorted?Entrepreneurs are unique. They have drive that comes from an inner …
Exciting job @ Marketing Eye Atlanta $100k salary
It's not often that a really cool and rewarding job becomes available, but with an exciting company like Marketing Eye expanding into the US - there seems to be an abundance of opportunities.We are looking for a dynamic, really talented, Marketing Manager …
The future of marketing and shopping
Imagine this. You are walking down the street to buy an ice-cream. You are thinking about what ice-cream you want to eat. Five selections come to mind, each with their unique selling proposition and price point. You select. You pay through mind …
Why being a young entrepreneur is easier
When I was younger, things were so much easier. I started my first business, Insomnia, when I was just 25 years old. I didn't have a care in the world and I had way more confidence in my capabilities than what perhaps …
How to recession proof your business
After chatting to one of the top Hedge Fund Managers in Australia last week about the state of the economy and where it is heading... I got thinking – is my business recession proof? The European market isn’t getting any better and in …
I see the number 8 – what do you see?
Ever wondered why you see the same number by coincidence over and over again? While researches say that it is merely a case that our minds just recognises a number and attunes itself to it, could it really be more than coincidence?My number …
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