Did the earth move on your marketing strategy?
It may have only been recorded as a 5.3 magnitude tremor that rocked Melbourne last night, but the subsequent media exposure was phenomenal.I was sitting outdoors at a Japanese restaurant when it happened and at first I thought my friend was moving …
Small Business: Are you chasing your tail?
Do you find yourself chasing your tail when it comes to marketing your business?Businesses that do not engage in a strategic marketing plan, often find that they are chasing their tail. They fly by the seat of their pants and have no …
What does a nightmare mean?
Last night, I had the most awful dream, that a friend who has been unwell, was pushing himself to the limit and not letting himself get better, had a car crash. It felt so real. In the dream, I found …
Is your website turning clients off?
It is that time of year again, whether you like it or not, that small business owners need to review how their business is going. Is your business ontrack to achieving the goals that you set out for your business to achieve …
When online shopping should be offline
Before meeting a girlfriend for coffee today, I popped into a Bookstore to see if they had the book Sweet Revenge by Tom Bower - The Intimate Life of Simon Cowell. I had the day before went online to the Book …
What a winery can do for your next marketing campaign
Last weekend, I travelled to Red Hill to a winery perched on the top of a hill, overlooking the most picturesque scenery outside of the European wine regions. It was simply spectacular. The view went for miles with the ocean as the …
If nothing changes, nothing changes
A few months ago, I was walking in the park. Seagulls were flying around above me. It was a weird place for them to be as the park is situated at least 10 kilometres from the ocean.As I looked up, I decided …
Atlanta, are you ready for a Marketing Eye?
It's time. We are ready. The curtains have been drawn. In 3 weeks, I will be living in America to follow my dream of building a global small business marketing firm.It's summer over there and winter here in Australia, so the weather …
Can you handle failure?
Many entrepreneurs believe that if you embrace failure on your path to success, you will succeed. In fact, most successful entrepreneurs have failed many times, but the difference between them and the rest of the world is that they don't internalize failure …
Divorce – it’s never easy
If you are tweeter, and you follow Marketing Eye or Amanda Rose for that matter, you may have seen some dialogue about us joining force to write a blog about divorce.Rather than put our stories together all at once, we have decided …
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