How does a marketing company market themselves?
We've all heard about 'why companies fail to grow' with literally thousands of books, blogs, articles and shows talking about why businesses have failed to grow or have had a sudden death. When you ask someone who has had a business fail, …
Prospecting leads to the gold clients
This story is published in Australia's leading newspaper in Sydney. We thought it may be interesting to our marketing blog readers;By Christopher Niesche - smh.com.auEVERY small business should have a prospect list - a database of existing and potential customers where the …
What marketers can learn from taking their clothes off
Recently, I ventured out to a Turkish Hamams as part of an off-site adventure organised by a conference that I attended in Istanbul.As I readied myself for the excursion, I packed a bathing suit, took off my makeup and put on some …
The New Myspace: Getting Sexy Back
The king of reinvention then subsequent flops, Myspace, has once again relaunched and its looking very promising. A mixture between an entertainment version of Pinterest with a splash of Twitter and Facebook, has seen the new promotion video linked to The New …
Direct Marketing: How Direct Are You?
If you have ever marketed even one of your products or services, you’d know what they say about Direct Marketing (DM). There are so many different views about DM amongst the marketers today that it’s difficult to understand whether it’s worth all …
Happy Birthday Google!
It's time for celebration, or is it? It's Google's 14th Birthday and while one part of me wants to celebrate how much Google has made my life easier, the other part wants to pull back the curtain and see how I can …
Is your marketing strategy stale?
If you are finding it hard to keep up to the latest in marketing techniques, you are not alone. Most marketers, let alone small business owners, are struggling to keep abreast of the new developments in technology, buzz words, Google algorithm …
Birthdays are great reminders
Today is my birthday. I have finally turned 39, a number that I have been using for quite some time, just to get use to it.I woke up unexpectantly at 3am and have stayed awake ever since. Instead of going back to …
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