What does your 2013 marketing strategy look like?
It's that time of year again and as we all wind down for the festive season, it's time to reflect on the past year and look forward to the year ahead.Most marketing strategies will be firmly in place for next year, but …
Who should pay for dinner?
One of my close girlfriends rung me today. She hasn't been out on a date in 5 years because she was married and now newly single, was about to embark on her first dating experience.She asked,"I am new to this stuff, but …
Join the Marketing Eye team
Marketing Eye is expanding and evolving… and you could be a part of our global growth.We’re on the hunt for an experienced marketing communications manager to head a team in Melbourne.Because our work is so varied and diverse, we’re taking our time to pick the right person with …
What’s holding you back?
About 18 month's ago, I realized that I had a few unfulfilled dreams. A milestone in age was coming up, albeit a few years away, and all of a sudden I couldn't think of anything other than what I had achieved and what …
Why Brand Evolution Needs A Home
For years, I have been fascinated by design in every possible form; shape, configuration, pattern, ornamentation and visual appearance. Of particular interest is architectural design.Last week, I was fortunate enough to walk the streets of Amsterdam with one of the Netherlands most …
American and Australian Companies Doing Business
This blog has been spurred by the many challenges in growing an international business leveraging economies of scale and opportunities that are simply too good to pass by.In the past week, I have been thinking alot about Linkedin. It has been the topic of …
Want a marketing consultant in Atlanta? BEWARE. You may not get what you think.
A marketing consultant is not necessarily a marketing consultant. From one to another, they are completely different. Some have great skills in strategy, others in tactical development and execution of marketing plans. Some are great at communicating but not fully across social …
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