How do you know its time for a rebrand?
Driving back from Hilton Head in South Carolina on the weekend, #24yrold asked me what I thought of the new branding for Yahoo! I hadn't given it much thought and had mainly seen press around the rebrand that was negative - aimed …
Normal is for the birds…
The forty year old hangover is over. While the sun didn't come out shining today, the world is as it should be and I am fairly pleased about that.I celebrated my birthday twice. Once in Australian time and the other in US …
Saving 30% on Enterprise Print Management
When evaluating the marketing budget of our company, it became apparent that printing was a significant cost. As such, when it came to printing our custom published marketing magazine, it was time to do things a little differently. At first, my design department sourced quotes. They ranged from …
Why #24yrold ? What does it mean ?
If I could have a dollar for every time I didn't trust my gut instinct, I would be a very rich woman.Like most entrepreneurs, I have failed more times than I have succeeded and every single time I have failed I have …
New brand brings Atlanta health insurance broker new light
A few weeks ago, we met with the delightful Jack Rehm and Karen Larkin of Midsouth Planning in Atlanta. The first thing that struck me about both Jack and Karen is how nice they are. Now, nice isn't a word that many …
Same bed, but it feels a bit bigger now
"Same bed, but it feels a bit bigger now" is the lyrics in the famous Bruno Mars song "When I was your man". An apt description of Marketing Eye's business expansion into the US market. It's the same company, but its a bit …
How to get the dream marketing job
It's not everyday that a top-notch marketing manager's role becomes available for a company that is as innovative as it is fun. Please look at this job profile and if you are interested in a marketing managers job in Atlanta, send …
Why your clients hire you for the job and not someone else
We hit the road running in Atlanta and haven't looked back since.In just six short months, we have embarked on changing the mindsets of many small businesses in Atlanta, that have been pressured by the Global Financial Crisis and are reluctant to …
Whoa 40! Is this really happening to me?
40. It's not exactly something that I have been looking forward to, but without realizing it, it is almost here. My friends keep telling me that "life begins at 40". To be brutally honest, I am not so sure. How can someone think …
Strategic marketing has changed – have you?
After reading HBR's 10 Must Reads book "On Strategic Marketing", it has made me realize how much small businesses are being confused by what they read and hear in regards to strategic marketing.If you fail to plan, you plan to fail. Right? …
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