Fact: Americans are superior marketers
I'm an Australian who prefers to work with American companies. Why? Because I learn the most from the American attitude; especially marketers. Simply, American marketers do it best. Working for Marketing Eye, a dual Australian-American company, I am spoiled with the resources …
Why you need a #22yrold Inside Sales Executive
For a long time Marketing Eye has been toying with the idea of hiring an Inside Sales Executive in our Melbourne office, similar to what we have done here in Atlanta. We sat on our hands for a while, hesitant because we …
How trolls generate you leads
I watched Mellissah Smith, Founder and Managing Director of Marketing Eye light a fire. Through her controversial blog ‘Why married women are more successful’, Mellissah ignited a huge online debate that could not be contained. The post went viral, receiving 54,256 views in …
A chicken suit and 1 billion hits later
It wasn’t exactly highbrow marketing material, but it did the job. With only a camera, chicken suit and an office back room, Burger King engineered one of the most successful viral marketing campaigns at that time. In 2004, the fast food giant …
Why graphic design is your biggest weapon
Successful marketers are always prepared for battle. Graphic designers can be a marketing company’s biggest weapon, with their ability to create collateral that packs a visual punch. Tenacious graphic design communicates key messages within seconds, solving problems through the carefully …
All successful marketers are two-faced
What does Khloe Kardashian, fur and nudity all have in common?They are the elements of a multi-leveled marketing campaign by PETA that went viral. …
Why you should give employees more vacation time
Being a business owner has many benefits; you can make sh*t happen, turn up when you feel like it, feel empowered to do anything you set your mind to, fulfil dreams, make millions (if you work hard and are successful) and in …
Want to make $6 million in 12 months?
I’ve been in the marketing industry for over 20 years; it’s fair to say, nothing fazes me. However, every now and then I meet a client that achieves the extraordinary. Then I meet a client that achieves the impossible, and recently, …
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