Build The Life You Dream Of Living
I had a dream to see the world... and I did it. In fact, I am still doing it. I also had a dream to own my own marketing firm. Did that too. And still doing it.We all have choices, and we all …
Good For The Environment, Good For You
When considering opening a business, most people think about profits. However in today’s world, more and more business owners are considering what they can do to go green!Green business is defined as an enterprise that has minimal negative impact on the global …
Stepping It Up To The Next Level – Back To Business Basics
There are many challenges businesses face with growth, but at some stage in the cycle it becomes second nature to deal with these issues in a sound way. …
Marketing Technologies You Can’t Live Without
Marketing technology is an essential part of the marketing mix. To understand fully the implementations of various technology platforms, is hard and near impossible for most fulltime marketing managers navigating today’s competitive landscape. This week, we have been completing our yearly in-depth …
Does Your Landing Page Pass The “Beer Test?”
First things first… I am not a designer, I am a marketer. However, I know a few things about landing pages from practice and reading, a ton. Everyone has heard the idea of Keep It Simple Stupid. It is so important with …
Why Marketers Need Millennials More Than Ever
In case you have been living under a rock, the “millennial generation” is adults that age from 18 to 34 years old. This generation has been causing a lot of chaos for marketers and brands alike. With a generation so connected to …
Why Your E-Newsletter Failed
How many times a day do you get an email and move it straight to trash before even opening it? We are all guilty of this action because we receive hundreds of “spam” emails everyday. They are trying to captivate us with: …
What You Should Know When Becoming An Entrepreneur
Once I started accepting that I was in fact an entrepreneur, I started living it. Not quite like those who don't really have a job and say they are entrepreneurs to sound "cool" or so that one would think that they at …
Digital vs Traditional Marketing; End The War
As digital marketing continues to grow, we've seen far too much politics in the marketing landscape.Big names in advertising agencies are proclaiming that digital marketers don't know what they're doing. Digital agencies and platforms are claiming that advertising and PR are dead.These headlines …
Client Spotlight: Remington Medical
Client spotlight: Remington Medical is an innovative company that designs, and develops, disposable medical devices. Established in 1992, this company is one of the only family run companies in the disposable device industry. Fred Aycock, President, is lucky to be accompanied by …
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