How to create an energetic office culture
What is there to not love about America? I am blessed with a life of travelling backwards and forwards from Australia to Atlanta, meeting amazing people and having a team of individuals in my office that are very talented and uber cool. …
5 Ways you can be a more successful entrepreneur in 2017
It's almost time to clock off for the year, and start a new one. Are you ready? In Chinese custom, they clean their houses and life so that they can start a new year fresh. In business, it's not too different. If you …
Do you reward bad behavior? Sometimes you actually do.
In life as a normal rule, I do not reward bad behavior and have spent a lifetime being disappointed by people because of it. But the truth of the matter is that sometimes, you have to, and as painful as it is, …
A view that has a new perspective – imperative to 2017 competitive landscape
Sitting in the Atlanta office, with the weather outside mild compared to other years, I am looking at the view with a new perspective.We run an international marketing firm, but so what? What does that actually mean? The last few days in …
Unlocking The Creative Mind
Have you ever felt like you are caught simply doing what is trendy or routine? Once success is trending in an area, everyone flocks to it. It might be time to separate from the pack and find your creative side, especially when …
Everyone Thinks They Are A Marketer
Have you ever walked up to an electrician and told him “I think you should cross those two wires?”...the answer is probably no. Why is this? Because in that situation you are not qualified to make that sort of suggestion and he …
What You Need to Know About Snapchat Marketing
How much do you really know about Snapchat in the business world? In the realm of marketing, Snapchat is getting severely overlooked by some companies. This is because many of them do not understand how to use Snapchat or how beneficial it …
What To Expect In 2017
With a dynamic presidential election and various shifts in major advertising platforms, 2016 has been a year full of drastic change in the marketing world. As media advertising spend is down and declining compared to previous years, we can only suspect that …
How To Set Up A Successful Google AdWords Campaign
Step 1: Develop a BriefBefore anything can be accomplished you need to understand the goals of the campaign. Start by asking yourself a series of questions. …
Not Your Grandpa’s Marketing
Still unsure of how effective your marketing efforts are?Marketing has changed dramatically over the past few years. There is less ambiguity and uncertainty and more confidence in marketing tactics and strategies nowadays. This is largely due to the increased focus and availability …
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