Women are the most powerful buying group in the world

Importantly, whilst women determine their own spending habits, they also influence men’s spending habits.

The study commissioned by Meredith and conducted by research firm Insights in Marketing (see results in infograph above), determined just how targeted marketers need to be in delivering messages to this influential demographic. The study of more than 2,500 women between the ages 18-67 years, identified preferred channels, digital preferences and the kinds of content they’re likely to pass on.

This research report is imperative to helping marketers ascertain the best channels for influencing women’s buying patterns.