How to get non-sales people to bring in leads

• Untapped market of startup and early stage businesses are falling to the wayside as our typical client has revenues of $2 million plus – yet we can easily provide services at a reduced cost to this target audience.
• We are not presenting what we do to the people who influence SMB’s – namely Accounting and Legal firms.
• Employees all need to take initiative and bring in clients – not just the people who are hired to do so. 
• We have the best brand in the market, with the highest level of service and delivery – and everyone should know about it. We need to do PR. 

The reason we have not done much PR in the US operations is because as a founder and business owner, I wanted to wait for Maikayla (#24yrold) to settle in to the role and as I travel so much, it should not just be about me. Our brand has evolved and its about the new kids on the block. 

“How do I get everyone to think like me and go out there and bring in new clients,” said #24yrold.

My answer: Empower them to reach their full potential and give them incentive to grow the business.

Don’t get me wrong – our business in Atlanta is exceeding all expectations, but the fire in #24yrold’s belly and my own ambitions are pushing us to another level and no matter what we do, we want more. This hunger, which I have never experienced before, supercedes and sales or marketing forecasts. 

Today, #24yrold had a chat to me and said, “you know that thing I was talking to you about last night?”. 

I said, “yes.”

#24yrold said, “Alphonso did it today without me even asking or having that motivational conversation I was going to have with them.”

Quietly chuffed that her team was on board, #24yrold is kicking goals, delivering and creating a culture of proactive, dynamic young people who together make a formidable team.

Alphonso is incredibly bright. Possibly the smartest person we have ever employed. He dresses each day for success, and is a wordsmith – ensuring that all of our clients communications are on-point.

It’s great to see the team working together, making decisions as a group rather than as individuals and picking up the slack for their fellow employees. 

When was the last time you had a non-sales person bring in a hot lead?