Marketing Eye

Every day I meet with male and female entrepreneurs. In some ways, I would love to use these meetings in a study about human gender based entrepreneurial behaviour because it continues to fascinate me the inherent differences between men and women entrepreneurs.

As a woman entrepreneur, there has been many advantages:

1. If you are half decent looking, people of both sexes want to do business with you. After all, how many people really want an unattractive PR chick or marketer?
2. If you are young and female, better still. Everyone wants to help you. Men over 40 want to father you and help you be successful. Men your own age want to assist because they are proud that you are having a go.
3. When things are not going your way, it's easy to put on the female charm.
4. You can dress to impress or dress down when need be.
5. You can see the human side in every situation.
6. You know why people are making decisions like they do because you are interested in how people think and feel.
7. You have more compassion and empathy for those around you.
8. You don't necessarily have to be the richest. Instead, being the best will do.
9. It's very easy to blame irrational decisions or behaviour that was momentary on PMT.
10. There is no such thing as failure. Worse case, you can get married and have children.
Published in Management