Tag: websites

The marketing department of a company has been deemed by many as the most crucial element of an organization. It is the component that helps create your brand image, drives brand awareness, and promotes your business’ mission and goals. It also allows your target audience to gain a solid understanding of who you are and what you offer. Some say it is the underpinning of your entire organization. Therefore, it is crucial to consider and successfully implement an efficient marketing strategy to reach your desired targeted audience and be most effective.

Did you know that online consumers can only retain 10 to 20% of the information they read or hear about, but once you combine the data with visual elements, the data retained goes up to 65%?

It's not by accident that creative marketers are paid more money, are in greater demand and hold the key to a successful marketing campaign. 

Some are born that way and can come up with a creative campaign on the way to work, other's like to spend their time being inspired by the environment in which they live in, and of course, the one's who are time poor and like to surf the net, find the internet a great source for inspiration.

I personally like a combination of both and collaborative creative ideas always seem to draw the best inspiration from each of the different sources.

If you are looking for inspiration online, here is where I like to go:

1. Behance: 
This is a designers go to point for inspiration. Mostly the designs are clean and creative, and they cross many industry sectors allowing for creatives to be inspired by variety and relevancy which is very important.

It's a strange phenomena to think that we have two sides of our brain that decipher information in two inherently different ways.

The left side is logical, analytical and objective, whereas the right side is intuitive, thoughtful and subjective. With the latter being the one credited to creativity; some of us are fortunate enough to play in a creative field where idea generation, designs and looking to the future are all part of the parcel.

Magma Capital Advisory came to Marketing Eye without a marketing bone in their body – literally, with nothing more than a logo in a world of endless marketing possibilities - and a two week deadline for a ‘brand spanking’ website (so to speak).  

We’d scored ourselves a client specialising in debt capital and risk management solutions and a two week deadline.  

The thought of travel right now has a major downside. It usually starts - and ends for that matter with airlines and lost luggage. I cannot remember how many times in the past 5 years that my luggage has gone awol. At least every second international flight. Given that I fly only with Oneworld and Delta Airlines these days, that says something.

	But your websiteis a dog’s breakfast? Does your website directly attribute to your overall business objectives, drive sales, and directly assist in improving your bottom line? Marketing Eye works with hundreds of companies seeking to give their customers a better online experience and drive quality leads to their sales teams. We understand the latest in SEO techniques, social media integration and enhancing website functionality. Now is the time to start thinking about how your website can do more for your business.