The marketing department of a company has been deemed by many as the most crucial element of an organization. It is the component that helps create your brand image, drives brand awareness, and promotes your business’ mission and goals. It also allows your target audience to gain a solid understanding of who you are and what you offer. Some say it is the underpinning of your entire organization. Therefore, it is crucial to consider and successfully implement an efficient marketing strategy to reach your desired targeted audience and be most effective.
Some are born that way and can come up with a creative campaign on the way to work, other's like to spend their time being inspired by the environment in which they live in, and of course, the one's who are time poor and like to surf the net, find the internet a great source for inspiration.
I personally like a combination of both and collaborative creative ideas always seem to draw the best inspiration from each of the different sources.
If you are looking for inspiration online, here is where I like to go:
This is a designers go to point for inspiration. Mostly the designs are clean and creative, and they cross many industry sectors allowing for creatives to be inspired by variety and relevancy which is very important.
The left side is logical, analytical and objective, whereas the right side is intuitive, thoughtful and subjective. With the latter being the one credited to creativity; some of us are fortunate enough to play in a creative field where idea generation, designs and looking to the future are all part of the parcel.
We’d scored ourselves a client specialising in debt capital and risk management solutions and a two week deadline.
|But your websiteis a dog’s breakfast? |
Does your website directly attribute to your overall business objectives, drive sales, and directly assist in improving your bottom line?
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