Marketing Eye

Thursday, 18 November 2021 10:11

10 Tips to Improve Your Website Traffic

With the increase in content marketing and decrease in traditional marketing, many organizations struggle with finding new and innovative ways to increase website traffic. There are various different ways to go about increasing your website’s audience, but using old strategies over and over again can cause your business to see negative results. If you are looking to increase website traffic for your business, here are 10 methods that are proven to provide positive results.

Published in Blog

What is video content marketing? This form of marketing is simply adding engaging videos to your marketing strategy. This is integral to modern day marketing, as videos are a growing social media trend due to their engaging nature and ensuing success in achieving sales. In the digital era, it is essential for businesses to be up-to-date with the most effective and successful forms of marketing trends. Video marketing is expected to be a permanent trend and therefore essential marketing technique for your company’s tool kit. Research exposes that 74% of consumers that view an online video explaining a product end up purchasing it.  It would be impractical in the digital era to not include videos in your marketing campaign.

Published in Blog

No one can deny the phenomenal impact TikTok has left the social media landscape since its launch in 2016. It only took TikTok two years to become the most downloaded app on the Apple app store, taking over already established social media platforms such as Instagram and Facebook. 

TikTok is perhaps most famously known for its dance challenges, with many TikTok users either creating their own dances or reposting trending choreography. Top influencers such as Charlie D'Amelio and Addison Rae have amassed millions of followers through posting their own dance videos on this app.  

However, TikTok has always been much more than just a platform for dancing videos. With the level of engagement and influence, TikTok holds over its users, for marketers to ignore TikTok or label it as a mere 'trend', would be to neglect a monumental opportunity for growth and brand awareness.

Published in Social Media
Thursday, 25 June 2020 11:29

What It Takes to Market a Tech Company

Enterprise technology and software companies have to approach marketing from different angles than your typical marketing departments. It is continuously evolving, and we need to be sure that we're utilizing tactics that generate results. The market is overly saturated for attention, with everyone pushing to get attention to their own companies. Here, we have four great ways to market your tech company better.

Published in Marketing
Thursday, 30 August 2018 03:20

CrossFire - Production

Marketing Eye was initially engaged by Crossfire to solely create a 12-month marketing and communications branding strategy. However, Crossfire was extremely impressed with Marketing Eye’s comprehensive marketing strategy that they decided to sign on to a 12-month marketing retainer. Marketing Eye Atlanta’s outsourced marketing team has so far implemented a logo refresh, brand playbook, brand style guide, and a brand new website design created by our talented in-house graphic designer.

Crossfire is a family owned New York City based AV production house that has been providing high-quality sound, lighting, and video production services for over 7 years to the Tri-State Area and beyond.

Crossfire was founded by CEO Kyle Malenfant. Kyle has over 17 years of professional experience in Audio Visual production services.  Inspired by his unique professional and educational background, which merges exceptional customer service and client relations with the highest standards of event production services, Kyle created Crossfire in 2011. In 2015, Crossfire acquired Pro AV Rentals and in February 2018, Music First Productions, they are both Brooklyn based companies offering similar products and services, these two acquisitions are part of a larger strategic growth plan.

Since its inception, Crossfire has provided customers with the highest quality of services available in sound reinforcement, lighting design, video production, equipment installation, and rental services.  Crossfire's client list includes many recognizable names such as the Associated Press, CBS, the United Nations, Facebook, ESPN, Governors Ball Music Festival, iHeart Media, and the TCS New York City Marathon, to name a few.

Crossfire 2

Crossfire 3

Published in Portfolio