Marketing Eye

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Sunday, 11 November 2012 16:06

Is perception a reality?

Daily I receive updates on Twitter, Facebook and Linkedin from people that have received publicity whether it is through an online blog or in the media sprouting how successful they are. The first couple of "pushes" of publicity, I applaud and genuinely think "good on that person". Then when it keeps coming in what can sometimes be "D-grade" versions of media that perhaps only a few people ever get to read, I start to think "oh, this person is looking for attention or needs people to think they are successful".

Which, might I add, may not be the case at all, but it is just my immediate perception if I don't know any better about the person.
Wednesday, 03 October 2012 17:35

Prospecting leads to the gold clients

This story is published in Australia's leading newspaper in Sydney. We thought it may be interesting to our marketing blog readers;

By Christopher Niesche - smh.com.au


EVERY small business should have a prospect list - a database of existing and potential customers where the business can focus its marketing efforts.

But it needs to be more than just a list of names and email addresses. It has to contain people who are in the target market for your products.

Here are tips on how to build up a prospect list.
Today, I learnt that I am not average. No, seriously. Really, I am not average. Well, at least on Twitter I am not average because the average Twitter user has only 126 followers. In total, Marketing Eye has 14, 061 with two accounts. One that focuses on the Australian market and the other that focuses on the US market with an emphasis on Atlanta, Georgia.

There is nothing wrong with being average may I add, but as a business that is focused on helping other small businesses grow, it is important that Marketing Eye stand out from the crowd. Average is not an option. The same as everyone else, is also not applicable. For Marketing Eye, we have to be outstanding at everything.
Sunday, 13 May 2012 20:40

What TWEETS me off!

Twitter is awesome for business. Seriously awesome. Even this week, a new client signed with Marketing Eye on $24,000 for the year via following me on Twitter. I love it! A small investment in time for a great return. It helps promote the Marketing Eye brand globally, encourages people to go to our website, increases the number of people who read our marketing blogs and engages at a level that 10 years ago, we would not have been able to do.


But, there are a few things that annoy me about twitter.
Once I lost 1000 followers in a day. I quickly looked back at all my Twitter posts only to find that I didn't write anything that was particularly offensive or would warrant this type of dramatic reaction from my followers.

I genuinely thought someone had hacked my account but couldn't understand why. Who would waste that much time deleting followers.

But the culprit was someone I did not suspect. Someone I had a lot of trust in. It was...
Monday, 05 March 2012 19:07

How to rank #1 on Twitter

Marketing Eye received a ranking last week on Twitter and it had me thinking...

The U-turn in Public Relations: Why the media has to change its ways.

The entire purpose of Public Relations is to communicate with the public, whether at a government, organisational or individual level. Therefore, it only makes sense that if we now all turn to our computers to talk to each other, then journalists and PR companies need to do the same.

If you mention the word ‘Twitter’ to a room of PR people, I’m sure it would generate a huge buzz of opinions. After all, it is one of the most fundamental changes in how media works today. Instead of sending out press releases, the publicist can now just send a tweet to a journalist through their twitter account with a link to a press release, landing page, video or social media experiment, and instantly have the journalists attention.

Published in Marketing
As an advocate for Twitter and someone who has benefited immensely in terms of sales and following from this platform, I have to say yesterday was a very sad day in our relationship.
Thursday, 11 August 2011 00:19

Google+ for Small Business

Google for Small Business

If you haven’t sent off your details to be included in the latest social network craze, Google , then you should do so – immediately!

With more than 25 million people joining in the first month, since its launch at the end of June, Google may very well, become the most successful social network of all time.

Wednesday, 25 May 2011 22:53

The Small Business Marketing Machine

Facebook, Twitter, Blogs, YouTube and a good website that ineracts with your customers, on all levels - tis the small business marketing machine.

It's true. Small business, may be a BIG business online if your machine is well oiled and working efficiently, generating the results that you expect.
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