Marketing Eye

Tuesday, 11 August 2020 09:46

Toursim Authority of Thailand - Tourism

Thailand is a well-known tourist hot spot, with over 39 million visitors each year.  However, it hasn't always been so popular and the Tourism Authority of Thailand needed a new approach to increase those numbers. As the outsourced marketing department, Marketing Eye created a branding strategy for enticing tourists to visit. The strategy focused on branding and implemented a new logo “Amazing Thailand’ and tagline ‘Always Amazes You’. We went further with developing an information workshop for trade members, where a questionnaire was developed and a certificate of completed designed and implemented.

As part of the website development, visually appealing images of destinations were included to amaze potential tourists and feed their travel bug. The strategy designed was also to ensure consistency and cohesiveness across all marketing platforms that were created, which meant business cards and print media included the new brand identity and tagline. 

TAT 3

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Published in Retail Marketing
Monday, 18 July 2016 10:12

Travel- It's Good For Marketing

In the quiet city of Udaipur, India, there is a small restaurant that is highly rated on Trip Advisor...but by appearance alone it is not much of a restaurant. The small “cafe” is a home for a family- including kids and grandparents. There is one dining table right next to the kitchen. Upon entering the cafe it is easy to see the second floor landing where one can find the grandfather watching cartoons with the children or washing his face before bed.
Published in Marketing
People often ask me how do I do it. I travel continuously and I have done this for many years, and I do it without blinking an eye lid. Booking my next flight is just part of the parcel of having a job that takes me across three continents.
Published in Culture
Wednesday, 11 May 2016 13:45

Build The Life You Dream Of Living

I had a dream to see the world... and I did it. In fact, I am still doing it. 

I also had a dream to own my own marketing firm. Did that too. And still doing it.

We all have choices, and we all have dreams, but few of us actually live the life we dream of living. What holds us back, is ourselves and our own determination to fulfil our own dreams, and not that of others.
Published in Entrepreneurship
When you have travelled the world as much I have, there is one thing that you know is always going to be a given – that hotels are a must.

Now, if you must stay in a hotel, then you usually either looking for your normal comforts or for something different to what you already have at home. Something better, sometimes something just different.

Published in Culture

A week of discovery in one of the most beautiful countries in the world, Argentina, has led to a new discovery of my own: that the world is full of surprises.

Caught up in the hustle and bustle of a city that boasts more than 14 million people, Buenos Aires is the hub for the world’s best polo players, Malbec wine, salsa dancers and beef.

You cannot live by normal rules if you travel to Buenos Aires, because the city simply won’t let you.

From the availability of buying the Argentine peso at a rate that is not less than half of what you would get buying it on the street, to the ability to eat at a reasonable hour – Buenos Aires asks you to take a risk, and that’s what the 400 entrepreneurs who graced an EO conference at Alvear Palace do every single day.

Published in Mellissah Smith
Sunday, 22 September 2013 12:33

Mondrian, New York - a great place to stay

Flying is like catching a taxi to me. I do it every week and have done so for the past 15 years. I never complain and I would not dare let myself think negatively of the fact that I have to catch yet another flight.

From time to time, I do receive bad customer service from airlines, hotels, taxi drivers and restaurants, but mostly, I suck it up. It has to be something really bad for me to make a big deal about it because quite simply, by dwelling on it, it also ruins my day.
Published in Mellissah Smith
Thursday, 31 May 2012 16:55

The travelling gypsy!

"If you believe you can, you probably can. If you believe you won't, you most assuredly won't. Belief is the ignition switch that gets you off the launching pad." Denis Waitley

It's been a big 2 weeks for me. I have travelled to Los Angeles, Atlanta, New York, Munich, throughout Italy, Monaco and St Tropez - all without drawing breathe!
Tuesday, 04 October 2011 00:01

The best destination in the world

When you work hard, it's important to make sure you reward yourself.

People reward themselves in many different ways like buying a new dress, a watch, a new car or a holiday.
Published in Management
Thursday, 22 April 2010 00:19

Cedar Jet Travel Goes Online

Cedar-Jet_index-final-300x272My favourite travel company, Cedar Jet Travel has just launched its new website to help customers book their travel online. 

I still love giving Alen a call at Cedar Jet Travel because he really is incredibly helpful and friendly – and always knows the best deals.
Published in Marketing
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