Marketing Eye

Monday, 04 May 2020 11:47

Benchmark LMS - Workforce Solutions

Benchmark LMS Learning Management System guarantees real-time solutions for your learning workforce needs. Benchmark LMS virtual classroom or instructor lead training courses and enable learning take place effiecently and remotely. Marketing Eye worked with Benchmark LMS to create a complete rebrand with new logo and email marketing campaigns.

Benchmark LMS 2

Benchmark LMS 3
Published in Professional Services
Consulting. Project Resources. Outsourcing. Accretive Solutions is a national professional services firm providing Consulting, Project Resources and Outsourcing solutions to a variety of organizations from start-ups to the Fortune 500. With services aimed to improve financial performance by addressing critical accounting, technology and governance challenges, their objective is to be a long-term partner for their clients. Marketing Eye worked with Accretive Solutions to create updated collateral and advertising to further promoter Accretive's professional services solutions.


Accretive 3
Published in Professional Services
Wednesday, 14 June 2017 12:27

Free Resources for Army Veterans in Sales

The Marketing Eye is all about supporting our veterans. In fact, I’m a veteran myself! After serving a tour in Iraq I pursued a career in sales and marketing and I haven’t looked back since. The Army gave me the experience I needed to be able to compete with the best in the private sector. And you can bet that I used every resource that was available to me when I started out.

Published in Marketing
The lines blurred sometime in the last 10 years, but I don't know exactly when it happened.

Having started my first business at 25 years of age, specializing in technology marketing, I thought I had it all. A marketer who understood technology marketing and who could talk the talk which at that time seemed to be, the height of the dot com boom, the most lucrative marketing position one could hold.

Then of course, someone came along and started talking about company culture, and marketers took a turn to start embellishing the on-boarding process of new recruits, with a mixture of "people marketing" with "technology marketing" - and for a time, that was all the rage. It seemed to be the only thing people were talking about and marketers starting play a role in human resources, giving recruiters and in-house HR managers the tools to "sell their brands" like they were a front line sales executive needing to close the deal in order to reach their quotas.
Published in Marketing
jurmaine-health-35-300x187

It’s happened to all of us at some point, where we are at a meeting and have lost our train of thought, forgotten the name of our colleague or the person we are meeting with, or just forgotten important details that we really need to remember.
Published in Marketing
Sunday, 23 January 2011 19:47

Getting Your Team On The Right Track

Whether you are a small company or a large one, you and your team can do better. If you look at the best companies in the world, they always invest in training their staff and in particular, their managers.

Having been in business now for 10 years, I certainly have had my fair share of employee attitudes.

 It goes with the territory and it goes with my training as a Manager and ultimately leader of the organisation.

Published in Mellissah Smith