Tag: time for a rebrand

Driving back from Hilton Head in South Carolina on the weekend, #24yrold asked me what I thought of the new branding for Yahoo! I hadn't given it much thought and had mainly seen press around the rebrand that was negative - aimed directly at Marissa Mayer.

My thoughts on Marissa Mayer are varied. Firstly, she should be applauded for her career achievements, ambitions and determination to clean up a company of Yahoo!'s magnititude. It's no small feat! She is a woman who is held in high esteem amongst most women who want to climb the corporate ladder.  The downside of Marissa Mayer is that she comes across as arrogant, dominant and because she makes the hard decisions - not always in good favor with her colleagues. She isn't necessarily a crowd pleaser.