Tag: testimonials
Wednesday, 12 February 2020 15:40
How to Write an Effective Case Study
Winning over prospective customers is never an easy task. You have to demonstrate that you are capable of delivering on what your product promises. Writing case studies are a perfect way to showcase your company’s ability to follow through on what you provide. A case study examines the customer’s challenge or pain point and what it took to get a solution. They can vary in length, but the case study should measure success using metrics that your client has agreed upon. A well-written case study shows the positive impact your business has on your customer base. Below, we discuss how to write a case study that will attract new leads.
Published in
Marketing
Tuesday, 14 February 2017 11:00
4 Reasons Why Businesses Should Be Surveying Their Target Audience
The problem we often see today is the lack of knowledge businesses have when it comes to knowing their target audience. When asked, 50% of businesses feel that they don’t know their target audience. This is a crippling statistic for the fact that one of the most important aspects of having a successful business is knowing, understanding and engaging your target audience. When businesses understand their target audience they save time and money. This is because they are focusing their marketing efforts on someone who is most likely going to buy their product, therefore they are getting the most value out of their budget.
Published in
Marketing
Wednesday, 21 April 2010 00:38
100 Ways to Market Your Small Business – Part 2
Believe it or not, by the end of this week, you will have 100 ways to market your small business.
Published in
Management