Marketing Eye

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Monday, 30 March 2015 00:00

How to market sustainability products

The marketer is treating eco brands as ‘brand extensions’ the way Coke treats it’s Zero and Diet products.

But eco, green or ethical products should be treated differently. Coke’s eco plastic bottles still contain a beverage with a long list of health impacts – and people looking for healthy, sustainable alternatives will never have a bottled soft drink.
Published in Marketing