Tag: Tennis
Monday, 18 January 2010 19:43
The little blue box – when marketing is a gamble
Aaaahhh! The little blue box. Every girls dream. Tiffany’s has created a brand that has thousands of people paying a fortune for a stainless steel keyring with its logo on it, just to get the little blue box and any item that is remotely affordable with a Tiffany’s stamp on it.
Published in
Marketing
Wednesday, 20 January 2010 19:35
Time to step up to the mark
Whilst tennis players are getting through their first round, they all know that to keep on making it through to the finals, they need to step up to the mark.
Published in
Management