Marketing Eye

Displaying items by tag: target audience

While all business owners would love to have the entire world need their offerings, marketing to that many people is not only unrealistic, it’s also ineffective. Believe it or not, narrowing down your target audience is actually one of the best ways to improve your sales.

Published in Marketing
The GIF, or Graphics Interchange Format, is hardly a new concept among the social media world. Since its inception in 1987, the internet quickly embraced the GIF and its relevance is still prominent today.
Published in Marketing
Tuesday, 05 December 2017 09:50

5 Better Ways to Market to Millennials

The term “Millennial” has taken a negative undertone in modern western society. Being a generation raised with advanced technology integrated into their everyday lives, it’s difficult to catch a Millennial’s attention in a world with content overload.
Here are 5 ways to catch the attention of Millennial audiences: 
Published in Marketing
The problem we often see today is the lack of knowledge businesses have when it comes to knowing their target audience. When asked, 50% of businesses feel that they don’t know their target audience. This is a crippling statistic for the fact that one of the most important aspects of having a successful business is knowing, understanding and engaging your target audience. When businesses understand their target audience they save time and money. This is because they are focusing their marketing efforts on someone who is most likely going to buy their product, therefore they are getting the most value out of their budget.
Published in Marketing
Tuesday, 21 June 2016 11:53

Creating a Lead Magnet

We’ve all heard the expression “money is in the list,” and it’s true. So, to build the list what is your best tool? I’m a fan of the lead magnet. A lead magnet is defined as an irresistible and ethical bribe offering a specific chunk of value to a prospect in exchange for their contact information. Creating a good lead magnet is different than just creating something. It has to be relevant to what you eventually want to sell, and it has to be of value to your audience.
Published in Marketing
I am not one to divulge personal information. The most that anyone outside of friends and family really know about me is that I studied film and wanted to direct a movie; I get lost in music (everything but both kinds); I am a football fan and worked for a professional football club for approximately 12 years as a trainer; and I don’t drink coffee.  Some believe that non-coffee drinkers are untrustworthy, but I say that is a load of bitter tasting mud. 

Not being much of a conversationalist that is the best I can give most people. But as someone who has just become a regular blogger, I feel I must dig deeper.  

So, as my smiling face now adorns these blog posts, here goes. 
Published in Culture
optin-in-blog
Brand communication via smartphones is not a new concept, however marketing agencies and other savvy businesses are now making better use of the tool.


A report by eMarketer found that mobile budgets have increased more than 735% between 2011 and 2014 and spending is expected to accelerate.
Published in Marketing
For many small businesses, the not-so-new marketing technique of QR Codes is just another technology platform that may well be a craze.

Unfortunately, this would be wishful thinking.

QR Codes are here to stay and in 2012 small businesses will find everything from advertisements through to resumes featuring QR Codes alongside brand names sending consumers and customers to websites, video, advertisements, catalogues, contact information, product suggestions and so on.

Only limited by your imagination or that of your creative departments, it is imperative that marketers don't fall prey to this form of marketing without carefully considering their target audience.
Thursday, 04 February 2010 19:00

EVERYBODY is nobody

It’s Friday and yet another person has said that their target audience is everybody.