Tag: successful marketing campaigns

As we reflect on the year 2023, it's clear that the advertising industry has witnessed some wonderful and inspiring campaigns. These campaigns have not only captivated audiences but also offered valuable lessons for creatives in the industry.

Looking at the top 20 advertising campaigns of 2023 can be just the kind of encouragement we all need before 2024 as we will learn more about what led to their success and the creative insights they offer. But before that, let’s look at the key factors that were common in all these successful campaigns that truly lead the digital trends in 2023:

Today I met with a woman who had worked in experiential marketing and it occured to me that so many experiential marketing companies are out of date with new marketing techniques. Only 18 months ago, I remember speaking to a local experiential marketing company and showing them how to incorporate social media into the mix. Really? Had they been sleeping under a rock? 

Fortunately for them, they were not alone, but I have noticed they have been using that free advice and have spruced up their efforts - big time! The old-fashion event gals and guys who started experiential marketing firms are being overtaken by more creative outfits like buzzer.nl who have taken experiential marketing to a whole new level.