Marketing Eye

Growing your business isn't easy, especially during a period of economic challenges. With all of the challenges that businesses face daily, it's important to utilize all of your available resources to generate interest. Leveraging your customer's experience is an excellent way to build brand awareness and generate engagement with new prospects and leads. Below, we have four ways to leverage your customers to grow brand awareness.

Published in Marketing
Tuesday, 06 October 2020 12:29

How to Write an Excellent Case Study

Winning over prospective customers is never an easy task. You have to demonstrate that you are capable of delivering on what your product promises. Writing case studies are a perfect way to showcase your company’s ability to follow through on what you provide. A case study examines the customer’s challenge or pain point and what it took to get a solution. They can vary in length, but the case study should measure success using metrics that your client has agreed upon. A well-written case study shows the positive impact your business has on your customer base. Below, we discuss how to write a case study that will attract new leads.

Published in Marketing

It's a remarkable feat to be successful by anyone's definition, especially your own. I always find that the hardest markers are ourselves. We tend to be most critical of what we do, how we do it and what outcomes derive from the fruits of our labor. 

Published in Entrepreneurship
Friday, 20 September 2019 14:25

Setting Personal and Professional Goals

Do you have your goals in place for 2020? What about the rest of the year? It’s important to define what you want to accomplish, whether it’s in your personal or professional life. Taking an objective look at where you want to be and how you want to get there is the best way to achieve something.

Published in Marketing
Tuesday, 03 September 2019 15:20

How Marketing Strategies Keep You Focused

Is there a lack of focus in your marketing department? Are you having trouble committing to a certain approach? Do you have a marketing strategy in place? It can be challenging to execute any plans without a marketing strategy. Marketing is like a game of chess, where you’re constantly thinking of the next step. A marketing strategy will map out what goals you want to accomplish and how you want to accomplish these goals.

 

Published in Marketing
For 20 years I have been in business and it's been one hell of a ride. There are been heaps of ups and a lot of downs, but if I look at the big picture, I am very happy with my choice.
Published in Entrepreneurship
We all procrastinate at one point or another. Hell, I just procrastinated as to whether I would write this blog or not. Obviously, I decided it was better to do it now then later, and moved on, but procrastination can become a problem if you are actually a true "Procrastinator". 
Published in Management
Thursday, 03 May 2018 14:58

5 Daily Habits of Successful Marketers

As marketing professionals, no day ever goes as planned. That doesn’t mean we don’t all have some daily routine we try to follow.
Published in Marketing
Thursday, 18 May 2017 07:45

Never, ever give up on your employees

I found myself recently in a situation where in any normal situation, you would fire an employee who was responsible for a particular function in the business, and did not perform and was not achieving results. More than that, while their attitude was fine, they didn't put in extra effort nor did they 'think' about what they were doing on a day to day basis.

No matter how much coaching or development that took place, nothing changed.
Published in Culture
Business is something that every entrepreneur has to work on every single day in order to achieve success.

Ranging from overall business strategy through to finance, human resources, technology, operations and the quality of your product or service.
Published in Entrepreneurship
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