Tag: strategies

For small to mid-sized businesses (SMBs) in the SAP Partner network, Market Development Funds (MDF) are a vital resource. These funds, provided by SAP, are designed to help partners grow their market presence, drive sales, and enhance their marketing efforts. However, with limited budgets and resources, it's crucial for SMBs to use these funds strategically to get the maximum return on investment. Let’s explore effective strategies for leveraging MDF funds, including a spotlight on Marketing Eye's Lead Generation Maximizer Campaign, a powerful approach to boosting your marketing outcomes. 

The Blue Ocean Strategy is a business theory and a book by W. Chan Kim and Renée Mauborgne that challenges companies to break out of the "red ocean" of fierce competition and create their own "blue ocean" of uncontested market space. Here's a breakdown of what this strategy entails and whether it's something your small business should consider.