Tag: strategic marketing

In marketing, success lies in adopting proven frameworks and models that guide marketing departments in their strategic decision-making. Let's explore seven influential marketing models that play a pivotal role in shaping the way marketing strategies are developed and executed.

Still unsure of how effective your marketing efforts are?

Marketing has changed dramatically over the past few years. There is less ambiguity and uncertainty and more confidence in marketing tactics and strategies nowadays. This is largely due to the increased focus and availability of data to track results.

Successful marketers are always prepared for battle. 

Graphic designers can be a marketing company’s biggest weapon, with their ability to create collateral that packs a visual punch.  Tenacious graphic design communicates key messages within seconds, solving problems through the carefully selected combination of type, space and image.  It’s more than an art form; it’s a powerful explanatory tool.

If your market isn’t blown away within seconds of viewing your design, you’re doing it wrong.

Did you make your million? Or 2, or 3, or 4? It's May and it's time to work out whether your pockets are full of coins, or if there is a hole where they seem to have slipped through.

End of Financial Year is a reality check for all businesses. Did you do well this year? Could you have done better? Does your team need to be congratulated on their work and achievements? Who are your big spending clients?