Marketing Eye

Displaying items by tag: storytelling

Wednesday, 05 February 2020 11:54

What Rebranding Really Means

Plenty of companies go through brand transformations every year, but what exactly does that look like? More often than not, brands fall back on changing or updating the logo with a new color scheme. This is a great step forward by any metric, but it should never stop with a newish logo. A rebrand should be treated as a complete company brand overhaul, a revolution of your company’s messaging and branding. Your logo design will play a part in this, but it’s only a piece of the greater objective. Any brand changes should be seen as an exciting and new opportunity for your company and your employees to improve the overall customer experience. It’s not products that are selling these days; it’s the experience a company provides. In this blog, we’ve got a few ideas to ensure a successful brand relaunch.

Published in Marketing

One of the best ways to reach your audience is by using every available resource. Content diversification is all about stretching the boundaries of your creativity. The biggest opportunities that content diversification gives you is the chance to reach more people and generate more revenue. Refuse the temptation to stick to one platform and connect with your audience on all the platforms they use. Give your customers the choice of how they can engage with your brand, and they’ll be more likely to engage regularly. Below, we’ve got a few points to consider when diversifying your content. 

Published in Marketing

Content creation, in its simplest form, is storytelling. Telling stories is part of the fabric of humanity. Starting with cave drawings and folklore, the art of storytelling has transformed into the film industry, one of the fastest-growing and innovative industries today. People go to see movies to get swept up in the drama, romance, and action of the latest narrative. If people have an emotional response to these kinds of stories, what’s keeping them from connecting with your story? Crafting content through the lens of telling a story gives your audience a great opportunity to connect to your brand and your product. Everyone has an interesting story. You just need to figure out how to tell yours. Below, we have some ways that storytelling can dramatically improve your content marketing efforts. 

 

Published in Marketing
When marketing a product or service, traditional brochures or collateral just won’t cut it. Why? Because consumers aren’t interested in reading about what you’re selling. They want to hear about why they should purchase, or how a product or service has been implemented successfully. They want to listen to stories. This is why case studies are invaluable in educating customers and increasing conversions.
Published in Marketing
Thursday, 21 July 2016 13:34

The Not So Lost Art of Storytelling

Did you know you can get a degree in storytelling? Several universities offer a Master of Arts in Professional Communication with a Concentration in Storytelling. Storytelling is defined as the conveying of events in words, sounds and/or images, often by improvisation or embellishment. Culturally, humans have been using stories or narratives to preserve our history long before the written word even existed. These stories we used for entertainment, education, and instilling moral values, think of Aesops Fables.