Marketing Eye

Tag: Snapchat

2 min read

Snapchat just released a new update that allows for users to open up what they are calling a “Snap Map”.

This new feature is going to be huge for local businesses for a host of different reasons. Number one being that users can now look up stories by location. This means that if your company is streaming stories, a potential client of yours that’s nearby can open up their snap map and tune in.

Tuesday, 13 December 2016 16:52

What You Need to Know About Snapchat Marketing

How much do you really know about Snapchat in the business world? In the realm of marketing, Snapchat is getting severely overlooked by some companies. This is because many of them do not understand how to use Snapchat or how beneficial it can be for their company.   

Published in Social Media
Marketing is instrumental to business growth. It provides the forum for sales to occur. Without it, sales people have a hard job. There have been many changes over the past 12 months and it is becoming increasingly hard for CMO's and Marketing Managers to stay abreast of changes.
Published in Marketing
Tuesday, 01 March 2016 16:42

What Can Snapchat Do For Marketers?

Social media, a virtual world designed to share, to exchange information, or to notify all of your contacts of how photogenic your cat is. Many social media outlets have assertively established their importance in the marketing industry. However, as these platforms evolve, it is key that marketers take full advantage of them.

While all channels of social media aren’t applicable to every business, if used efficiently they can be a creative avenue to reach target audiences. Currently, snapchat is the new wave.

Snapchat is a mobile application that allows users to send and receive "self-destructing" photos and videos called snaps. Additionally, users can post snaps creating a montage like “story” for all their followers to view. Snapchat has successfully distinguished itself from other media platforms with their live, then disappearing content characteristics.

Okay, enough back story. What can Snapchat do for marketers? Oh, how the possibilities are endless with this one, so here’s a few.
Published in Social Media
Often we hear our clients say, “but we don’t need social media,” or “social media isn’t right for our target market," or "we don't need to worry about that now” but we are here to convince them otherwise.

Social media is a powerful tool that NEEDS to be part of your marketing strategy.  Whether it is facebook, twitter, instagram or youtube these platforms can be used to your advantage.
Published in Social Media
Tuesday, 24 March 2015 00:00

Does sex still sell?

In an age in which sexuality is no longer taboo or even mysterious, should companies still be using sex to sell their wares?

The answer is yes, but with a major caveat: make it appropriate and relevant to the audience.
Published in Marketing