Tag: SEO - Page 4

“It’s not what you sell that matters as much as how you sell it”- Brian Halligan, CEO & Co-Founder of HubSpot.

Marketers and Sales Representatives are two jobs that are essential to the successful operation of any growing business. While Sales representatives offer a more tangible contribution to achieving your bottom line, marketers coordinate a number of intangible associations surrounding an entire brand that, organizing public relations and media exposure activities, running advertising campaigns to develop a greater awareness of the products on offer, and employing a range of monitoring tools to provide quantitative results. In short, both roles impact leads and revenue with one more focused on building a transactional customer relationship, while the other is focused on managing.

Good marketing goes hand in hand with good selling and while both roles serve their own purpose, here is why being a marketer is just as important as being a Sales Rep.

You're probably reading this right now because you are not sure how effective your marketing strategy is, or you might simply want to know how to maximize your marketing efforts.

Either way, by reading this article, you’ve already placed yourself in a better position to take action to drive growth for your business. In a modern, golden age of technology with declining attention spans, businesses that are not willing to adopt a constant improvement for their marketing strategy, will inevitably fall behind. It cannot be emphasized just how important it is for businesses to adjust to such dynamic times. 

If you don’t know if you are one of these businesses falling behind, here are some signs you should be looking out for when analyzing your current marketing strategy.

If voice search optimization isn’t a part of your SEO strategy, it’s time to change that.

More people than ever are now speaking into their watches and phones and are increasingly becoming reliant on them. With the addition of smart speakers like Google Home and Amazon Echo, we are experiencing a voice search revolution. According to Perficient, 55% of users use voice search to ask questions on a smartphone. The ease of speaking into a phone and getting an instant response is unmatched – no typing or spelling mistakes necessary, just say what you need, and you’ve got your answer.

Marketers must create content that is optimized for voice search. With competition becoming increasingly intense, you don’t want to be at the bottom of the voice search SEO ladder. In fact, you don’t even want to be second. Voice search, for the most part, is a winner take all system, and much like Highlander, there can be only one.

Here are our top 5 strategies for improving your voice search SEO:

Generating website traffic is crucial for a business; more traffic will increase your business leads and open opportunities to build relationships, increase brand awareness, create an impression within your industry and increase sales. This may sound like an easy task, but many find this is a cumbersome endeavor. Challenges many marketers encounter when growing website traffic is keeping updated content, ensuring they are aware of all of the algorithms changes and the online industry is highly competitive. Given these obstacles, if your marketing team understands the goal and prevents traffic to the website, it can empower the employees to improve the web traffic.

Blogging is one of the useful tools in a marketer’s arsenal, allowing them to provide value-driven content that educates and informs the audience. Blogs are great for engaging your audience with information that provides value to their needs. While blogging is certainly not a new strategy for marketers, it’s easy enough for blogs to fail without the right processes in place. Below, we discuss the elements that go into making a blog fail and how to avoid them.

When you’re building an SEO report for a client, it probably features a multitude of considerations to optimize their website like the page level traffic, bounce rate, or the amount of time that users spend on the site. All of this is helpful, but is it the most essential information for your report? Hypothetically, let’s say you can only include one piece of information in an SEO report. The one element that should be included in every SEO report is the conversion rate and goal completion.

Startups understand the need for marketing initiatives, but they are also working on building a product. With all of the challenges that startups and small businesses face daily, the marketing strategy is not typically high on the priority list. Outsourced marketing is a very lucrative option for startups that are looking to elevate and support their marketing efforts and grow their businesses quickly. How can startups finish 2020 successfully while preparing for 2021? By finding a marketing partner that can elevate and support their marketing efforts.