Marketing Eye

Displaying items by tag: SEM

Thursday, 21 November 2019 13:11

What is SEM?

There are plenty of marketing acronyms that markers have to keep track of like SEO, SEM, SMO, CRO. It can be difficult to keep everything straight, especially the difference between SEO and SEM. So, what exactly does SEM mean? Search engine marketing (SEM) is a sort of umbrella term that covers search engine optimization and paid advertisements. SEM is an effective way for businesses to reach new customers, increase revenues and trim acquisition costs.

 

Published in Marketing
Wednesday, 05 October 2016 16:41

Are You Getting Caught In The Mess?

It is easy to fall behind the times in this fast moving world of digital marketing and advertising. There are several easy and painless ways to stay current and put yourself on the map!  
Published in Marketing
Thursday, 17 June 2010 20:59

A walk through google analytics

When was the last time your small business marketing company walked you through the Google Analytics for your small business website?