Tag: sales - Page 9

Everything you do from design to search engine optimization and social media, online advertising and content marketing, effects your ability to increase your market share and drive sales online.

If you look at your website, it is the home base. The place where you want everyone to come "home to" and feel comfortable to let their hair down and take off their shoes. In fact, you don't even mind if they put their feet up on the coach - as long as they feel comfortable enough to want to come back time and time again.

To get your visitor to feel this way, you have to be hospitable. You need to make them "feel" at home and as if your place is theirs. They need to have all of their home comforts and you have to keep them entertained.

With 2013 fast on approach, we have been spending hours upon hours researching the latest sales and marketing techniques, opinions, case studies and brands.

It's a great time of year because through this research we are exposed to other companies successes and at times failures - all while thinking about what more we can do for our clients.

I work in a very busy marketing agency.

Like mechanics who never fix their cars, we as marketers, are the last to market ourselves. As the owner and founder of Marketing Eye, I am the only person who makes time to ensure that our brand is somewhat visible and I do this in the most time efficient way possible.

What keeps you awake at night?

Some say a sales manager never sleeps. Constant questions seem to plague their minds - will I make that budget? How will I close this sale? Have I got the right team for the right job?

What if there was a way to help answer these questions? Some miracle program whereby sales managers no longer have to stress about the duties and targets of their entire sales team, but just focus on their own task at hand. A program which can change those plaguing questions from “Will I make that budget?” to “we will make that budget”

I received an email from the Sales Coach Academy, who provides a powerful and proven sales coaching program for sales managers. I was asked what are my biggest sales frustrations? What traits my ideal sales team would posses? And pretty much what keeps me awake at night?

The aim of the short survey is obviously to work out the needs of Sales Managers, what frustrates them and what concerns them most about their sales team. It provides questions that more or less allow you to vent your sales frustrations, so that the Sales Coach Academy can base their coaching programs around the areas of high interest to sales managers.

I strongly suggest you take the survey if you have been involved in the sales industry throughout your career – which most of us have! Perhaps we can finally get some answers to those questions that keep us awake at night!

Alison Lovatt, Marketing Eye.

75% of search engine traffic never scroll past the first page. Do you know what your bounce rate is?

31% of consumers browse online daily for products and services. That means, that potentially, they could be buying from your website.

If you have a website and are looking for quality leads, but it's a dog's breakfast... then now is time to take action. We are getting into the pointy end of the year and there is no time to spare to get your website right, to generate new fresh leads.

15 Years ago, I sat in the office of the then Silicon Graphics State Manager for Queensland, Mal Walker, and commenced a discussion with him to gain his support for the Information Technology and Telecommunications Awards. Basically, I needed a dollar value sponsorship for the privilege of Silicon Graphics presenting an award and gaining invaluable exposure in the IT industry.

He said, "So you have come here to sell to me!". I was mortified! I don't sell, I market! I was simply presenting an opportunity for Silicon Graphics to market themselves to the IT industry in Queensland and to gain profile. Then, my job was to ensure that they received the publicity and profile that is commensurate with their dollar value sponsorship.

With only days until the end of the financial year, in most companies, there is a sense of need to get more sales in to improve the yearly results.

If you are struggling to find ways in which to bring in 'last minute' sales and want a refresh - try some of these helpful tips.

1. Ring your entire client base and see what other services you can give them in this financial year so that they can achieve their business objectives.

Are you looking for a business turnaround? Is this time of year making you re-think what you have done in the past 12 months and what you intend to do in the next 12 months?

Has anyone ever said to you before "when the time is right, it's right"?

I have heard it a few times and I have to say, it's exactly that. I heard it, but I didn't 100% believe it. Is the time ever right?

In life, whether it's falling in love, buying a house, moving to the country, or going on a holiday - timing is typically everything.

Whereas in business, a lot of different areas need to fall into place for the timing to be right. For instance, if you want to expand, you have to have the right processes in place, finance in order, marketing strategy ready to go and people. For all of these things to be 100% in place is near impossible. Right? Wrong.

Thursday... not feeling well.
Friday... sick.
Saturday... sick.
Sunday... sick.

Now, why is this good for small business? On Thursday, it wasn't. On Friday, it wasn't, well, not until it was well and truly into the evening. Saturday and Sunday, it was.

When you are forced to STOP, it's impossible not to clear everything from your mind and get on with the job at hand, and that is getting well.

Meetings are missed, proposals are not sent, work is not completed. It really is a royal pain in the a***. BUT, this down time can be good for your small business. As a small business marketer, I try to absorb every possible item of advertising, marketing and public relations activity that crosses my path. There are millions of pieces day-in, day-out that I am confronted with. Of course, I don't take in everything, but I do try and absorb as much as possible and relate it back to the Marketing Eye client base.