Tag: sales - Page 7
The inside sales script that kicks ass
Politicians, motivational speakers and even inside sales rep need a good script and a dynamic script will ensure you have every base covered, including lapses of knowledge, any objections you may counter and a deep understanding and awareness of the product.
What makes an inside sales rep tick
Marketing Eye looks at the best traits and habits of successful inside sales reps (or ISRs of you are into the whole abbreviation thing).
How to 'In-sight-pool' followers on Twitter
5 reasons retailers should adopt remarketing
Some ads following you around like a lost dog. They are targeted directly at you, enticing you to click and buy.
I am often followed by ads: enticements from retailers with online presence that I have vistited in the past. They seem to know that I want new headphones. They understand my desire to stay clear of shopping centres and shop only online. They whisper sweet nothings in my ear until I relent or click off for fear of spending money.
Why exponential sales growth eludes some companies
The buzz that surrounds the Atlanta Technology Village is the brainchild of serial entrepreneur, and visionary, David Cummings. He is a great guy with an even better philosophy. Due in part to the sale of Pardot and his big pay check, a marketing automation software he developed, he commands the respect of everyone. But it is his development of Atlanta Technology Village that really stands out to me.
Why you need a #22yrold Inside Sales Executive
With our business growing exponentially, recently, we relocated to a bigger Melbourne office to accommodate for this expansion. Again, the question arose – should we hire an Inside Sales Executive?
Appoint a Chief Marketing Technology Officer or fail
Having started my first business at 25 years of age, specializing in technology marketing, I thought I had it all. A marketer who understood technology marketing and who could talk the talk which at that time seemed to be, the height of the dot com boom, the most lucrative marketing position one could hold.
Then of course, someone came along and started talking about company culture, and marketers took a turn to start embellishing the on-boarding process of new recruits, with a mixture of "people marketing" with "technology marketing" - and for a time, that was all the rage. It seemed to be the only thing people were talking about and marketers starting play a role in human resources, giving recruiters and in-house HR managers the tools to "sell their brands" like they were a front line sales executive needing to close the deal in order to reach their quotas.
The new sales and marketing plan : how to boost sales quickly
February is a great month to take stock of where your company is heading. Closing in on the "pointy' end of the financial year in Australia, companies there are taking stock of whether or not they will make their sales targets.
Marketing Eye is safely on-track, but instead of sitting back and watching the new clients come in, we are firmly placing our feet on the accelerator and going full steam ahead. Our Melbourne and Sydney offices are looking for 50 new clients before the end of the financial year.
So, like any good manager, I have put aside a marketing budget of $150,000 to be spent on sales and marketing activities. Our internship program ensured that we had a heap of new ideas, and alongside our new exposure to the US-market and the way they use technology to power marketing campaigns, I have to say, I am fairly confident that this goal is achievable.
Sales will NOT fall into your lap by accident
But what if the results are not forthcoming? What if key people have read the strategy yet are not "making it happen"? As we near the end of January, many companies are realizing that targets are not being met, and while some may scratch their heads, the real leaders are taking action.
5 Things That Your Business Can Do In December To Improve Sales
Late on Wednesday, Maikayla Desjardins (aka #24yrold), a marketing consultant at Marketing Eye Atlanta gave her weekly pep talk to the team. In her talk, she encouraged them to take Friday off and enjoy the Thanksgiving weekend, coming back to the office on Monday all fresh and ready to achieve our company goals for December.
Then, out of the blue, she said, "I want to kick-ass in December and to do this, I need all of your help. I need for you to take the next four days to think about just one thing that we can all do in December that will improve our sales performance and ensure that we achieve our goals."