Marketing Eye

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Friday, 16 September 2016 02:05

5 Ways In Which To Outperform Your Competitor

We all know that a well oiled sales and marketing machine can take your business to a whole new level, and as long as it is continually done and improved upon, you will no doubt reap the rewards.
Published in Entrepreneurship
Wednesday, 03 August 2016 11:31

The Importance Of Knowing Your Audience

Knowing your audience when presenting your business is essential. In order to succeed at selling your company you need to know when to lay it on thick and when to back off. Different scenarios call for different sales pitches. Speaking to someone in the hallway versus a formal business meeting should not be approached in the same manner. It can be a huge turn off to a prospect when you are trying to over sell them right off the bat.
Tuesday, 26 July 2016 09:25

Make Your LinkedIn More Sales Centric

Today LinkedIn has become an invaluable resource. Whether you are using it to prospect, to recruit, for marketing or for research, you need to make sure your profile reflects your main objective. LinkedIn is a powerful tool for making connections and finding business, so use it wisely.

It might be time for your LinkedIn to go through a refresh. Consider these tips when making your profile more sales centric.
Published in Social Media
The countdown to Christmas is on and while we are all still enjoying the Spring Racing Carnival, there are a few large retailers who have already put together their Christmas displays and have started their Christmas marketing campaigns.

So what should you do? Do you start early because they have, or do you wait until it is closer to Christmas?

I have put together a reatil marketing "TO DO" list to help you decide what actions to take. 

1. Connect with customers early

In today’s marketing world, there are so many ways to connect with your customers, and when it comes to marketing at Christmas time, the earlier, the better. Especially when it comes to those big ticket items that require some research.

Start sending incentives and loyalty packages out in October, to lure customers to your store over your competitors. Make sure your customers know all about the latest products, and give them reason to purchase early to ensure that they don’t miss out.

Published in Marketing
Recently I shared a presentation about the value of marketing automation implemented correctly in a business. I gave the presentaton at Cebit 2015 and rather than use a generic case study, I focused on my own company, Marketing Eye, as an example of how to implement marketing automation and gain immediate results.

To give perspective to this, Marketing Eye has a substantial amount of traffic coming to our website each month, mainly due to the popularity of this blog and the effectiveness of our SEO team.
Published in Marketing
Tuesday, 28 April 2015 00:00

The inside sales script that kicks ass

“It usually takes me three weeks to write a good impromptu speech,” wrote Mark Twain with a twinkle in his eye and his tongue in cheek. However, for all his great wit, he probably wasn’t joking. The best speeches you’ve ever heard were meticulously scripted and rehearsed before they were delivered with that engaging element of panache that keeps you hooked.

Politicians, motivational speakers and even inside sales rep need a good script  and a dynamic script will ensure you have every base covered, including lapses of knowledge, any objections you may counter and a deep understanding and awareness of the product.
Published in Marketing
Tuesday, 07 April 2015 00:00

What makes an inside sales rep tick

The inside sales force is growing around the world and it is imperative that all businesses think about hiring their own representative. A top inside sales role model will take the reins and drive your business forward.

Marketing Eye looks at the best traits and habits of successful inside sales reps (or ISRs of you are into the whole abbreviation thing).
Published in Marketing
Tuesday, 18 November 2014 00:00

How to 'In-sight-pool' followers on Twitter

Devon Wijesinghe is the energetic CEO of audience cultivation and conversion platform, Insightpool, an invaluable tool for large scale marketing campaigns. The company derives from the need for businesses to cultivate leads through social media engagement, and to maximize the investment of time, resources and money on existing social media engagement strategies.
Published in Marketing
Monday, 03 November 2014 00:00

5 reasons retailers should adopt remarketing

retailers
Some ads following you around like a lost dog. They are targeted directly at you, enticing you to click and buy.


I am often followed by ads: enticements from retailers with online presence that I have vistited in the past. They seem to know that I want new headphones. They understand my desire to stay clear of shopping centres and shop only online. They whisper sweet nothings in my ear until I relent or click off for fear of spending money.

Published in Marketing
Being part of Atlanta Technology Village, I have had the privilege to see first hand companies that go from zero to 100 in 12 months, others that prod along, and some that unfortunately did not make the grade.

The buzz that surrounds the Atlanta Technology Village is the brainchild of serial entrepreneur, and visionary, David Cummings. He is a great guy with an even better philosophy. Due in part to the sale of Pardot and his big pay check, a marketing automation software he developed, he commands the respect of everyone. But it is his development of Atlanta Technology Village that really stands out to me.
Published in Marketing
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