Tag: sales objectives

We are in a day and age where everything is digital, whether you have come to terms with it or not. We are amid an industrial revolution, where we are seeing industries like construction having to revamp its services and approach.

“It’s not what you sell that matters as much as how you sell it”- Brian Halligan, CEO & Co-Founder of HubSpot.

Marketers and Sales Representatives are two jobs that are essential to the successful operation of any growing business. While Sales representatives offer a more tangible contribution to achieving your bottom line, marketers coordinate a number of intangible associations surrounding an entire brand that, organizing public relations and media exposure activities, running advertising campaigns to develop a greater awareness of the products on offer, and employing a range of monitoring tools to provide quantitative results. In short, both roles impact leads and revenue with one more focused on building a transactional customer relationship, while the other is focused on managing.

Good marketing goes hand in hand with good selling and while both roles serve their own purpose, here is why being a marketer is just as important as being a Sales Rep.

Do you currently have a solid sales process in effect? If not, it might be time to examine your sales and pipeline process. Far too often we see businesses have great marketing and lead generation success, but end up with no real customers. Fortunately, we are going to examine what a proper sales process looks like and how it can feed your lead generation and lead conversion rates.

Are you looking for a business turnaround? Is this time of year making you re-think what you have done in the past 12 months and what you intend to do in the next 12 months?