Marketing Eye

Displaying items by tag: ROI

Tuesday, 06 August 2019 09:51

Basics of Business Blogging

Attracting legitimate customers will take time and effort. We’re talking about the type of customers who genuinely want to incorporate your brand into their lives, and quite possibly, stay for the long haul. Fortunately, a great time and place to begin is today in the exact spot where you’re sitting.

Published in Marketing
Friday, 02 August 2019 09:06

Tell Your InstaStory Like This

Among those who have already hopped onto the Instagram train, many have seen dramatically

Published in Social Media

Today on the worldwide web where companies are all blasting promotions and announcements, it’s inconceivable to expect a Google search on “how-to” marketing to garner any attention,

Published in Marketing
Saturday, 02 September 2017 19:26

Why every marketing team needs a data scientist

Speaking to a Professor at one of America's largest Universities the other day in Atlanta, was an eye-sight into how slow many universities are moving in creating educational programs for marketers to have jobs in the future.

This particular University, isn't sitting by the side-line. In fact, they are leading the way and have added Data Science to the program, and are ensuring that each and every person who does a marketing degree has an opportunity to learn about data science and all that it encompasses.
Published in Marketing
Monday, 23 November 2015 11:34

What High Performing Marketing Teams Do

A high performing marketing team differs from one industry to another and for that matter, one business to another. The basic fundamental of what defines the success of a high performing marketing team relates solely to the performance of the balance sheet, and marketing's ability to drive high quality leads to sales teams, and give those same teams all the tools in which they need to sell.
You’ve developed a marketing strategy and invested the money and effort to implement it, but how can you tell if the strategy has been successful in achieving your objectives?

Analytics will help.
Published in Marketing