Marketing Eye

With more than 8,000 martech companies in America today, it’s become abundantly clear that the competitive advantage every business is looking for is being sought from the technology sector masterstrokes.

Published in Marketing

When you look at financial services firms, the first thing that comes to mind is accounting, financial planning, legal and management consulting firms. Although the breadth of professional services firms is much greater than that and includes marketing and recruitment, it’s our financial and legal counterparts that really struggle to stand out from the crowd.

Published in Marketing
Wednesday, 04 December 2019 08:01

Why having a start-up in your 40's is much easier

Don't be fooled. Having a start-up isn't for the faint hearted. In fact, it's not even for those who "get-through" everything in front of them. Start-ups are for people who are determined to be successful and are prepared to make sacrifices to get there.

Unless you are in your 40's.
Published in Entrepreneurship
Tuesday, 08 October 2019 09:02

Why trusting your gut will save you millions

A year ago, I was about to make one of the biggest decisions of my life; to take on an investor in my start-up Robotic Marketer.
Published in Entrepreneurship
Call Design specializes in workforce optimization, workforce management solutions, and consulting. Call Design uses a consultative approach to understand the specific requirements their client’s need and designs unique custom-made solutions. Marketing Eye was contacted by Call Design to design and develop the overarching branding and redesign of their service delivery messaging. The re-branding has been a key element to a successful communication campaign and has resulted in an increase of interest in the Call Design suite of products and services. Encompassed in the redesign were marketing assets that helped to inform clients of their tailor-made services and wealth of knowledge and expertise.

More recently, Marketing Eye has developed weekly blog and social content to grow Call Design's brand awareness, as well as several EDM campaigns to launch virtual events and a weekly forum for customers to ask questions. Marketing Eye has positioned Call Design as the leading WFM solution provider for contact centers across the globe.

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Published in Portfolio
Each year I receive hundreds of invitations to attend conferences and events as a speaker, media or influencer. 95 percent I decline. 
Published in Marketing
Marketing Eye Atlanta is offering the ultimate marketing strategy workshop and plan developed over a 4-hour workshop with the help of Robotic Marketer. To test Robotic Marketers new technology ensuring that you benefit from deep diving into big data, using artificial intelligence and machine learning, we are offering exclusively to Atlanta based companies the opportunity to participate in a marketing workshop, which will provide you with a completed marketing strategy in your inbox, with a consultant navigating you through the process.
Published in Marketing
Thursday, 11 October 2018 13:21

Why DIY Marketing Workshops are All the Rage

Every business needs a 'marketing eye', and with that comes the basics: a marketing strategy, a marketing implementation plan, analytics and KPI's and of course, results.

Published in Marketing
Monday, 01 October 2018 12:49

Making a Great Marketer

Traveling from Sydney to Melbourne each week in between taking the trek from Australia to the US on a regular basis, I get to spend a lot of time thinking. Mostly I think about business, which may be boring for most, but what the heck...it's who I am and I won't apologize.

Published in Marketing
Wednesday, 26 September 2018 12:11

How Marketers Will be Forced to be More Nimble

Game on. Marketers have not only had to turn to technology to power their marketing performance and stay clear of traditional marketing methods to a large degree, they now are needing to be more nimble when it comes to the purse strings.

Published in Marketing
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