Tag: retail marketing

Artificial Intelligence (AI) has revolutionized the retail industry, providing retailers with an unprecedented level of customer insights and enabling them to deliver highly personalized shopping experiences. AI technologies such as machine learning, natural language processing, and computer vision are helping retailers to understand their customers' preferences, behavior, and needs. This enables them to personalize marketing campaigns, product recommendations, and in-store experiences.

The countdown to Christmas is on and while we are all still enjoying the Spring Racing Carnival, there are a few large retailers who have already put together their Christmas displays and have started their Christmas marketing campaigns.

So what should you do? Do you start early because they have, or do you wait until it is closer to Christmas?

I have put together a reatil marketing "TO DO" list to help you decide what actions to take. 

1. Connect with customers early

In today’s marketing world, there are so many ways to connect with your customers, and when it comes to marketing at Christmas time, the earlier, the better. Especially when it comes to those big ticket items that require some research.

Start sending incentives and loyalty packages out in October, to lure customers to your store over your competitors. Make sure your customers know all about the latest products, and give them reason to purchase early to ensure that they don’t miss out.