Tag: remarketing

Working out of the Atlanta Tech Village, I have ran into loads of companies that are operating off of a shoestring budget with limited capital to spend on marketing efforts. Sometimes, even the thought of using paid advertising makes a small business owner shutter. Mainly because owners aren’t necessarily marketers, and there’s a lot of uncertainty around the return on investment. However, there’s a number of ways that a small business can leverage digital marketing by spending very little and targeting exactly who their customers are.

I won't lie... I need to have the best team possible. They each need to be high achieving, dynamic, skilled individuals who are actively trying to be the best. What they don't know, they seek to find out. What they are good at, they share. What they can improve in, they ask for mentoring and coaching. Basically, people who are in touch with their own capabilities and are self-starters.

Some ads following you around like a lost dog. They are targeted directly at you, enticing you to click and buy.

I am often followed by ads: enticements from retailers with online presence that I have vistited in the past. They seem to know that I want new headphones. They understand my desire to stay clear of shopping centres and shop only online. They whisper sweet nothings in my ear until I relent or click off for fear of spending money.