When you look at financial services firms, the first thing that comes to mind is accounting, financial planning, legal and management consulting firms. Although the breadth of professional services firms is much greater than that and includes marketing and recruitment, it’s our financial and legal counterparts that really struggle to stand out from the crowd.
Cameron Construction has had a large team of specialists in the construction industry for over 30 years. Cameron Construction prides itseld in having employees that are professional and highly qualified and engineering and technical knowledge that allows them to implement complicated and major projects in an outstanding way. Marketing Eye worked with Cameron Construction to refresh their logo and update brand and also create a new website with better imagery and design to help to better match the mission and values of the Cameron Construction brand.
We have unashamedly put out a marketing campaign to recruit top-notch marketers from a variety of industries and fields in Atlanta to fulfil a number of positions that we have available.
22 percent of new recruits leave within 45 days of starting, with a staggering 16 percent that leave within the first week. They leave because their expectations (or yours) has not been met. There were lies told in the job interview by either party or the on-boarding process was nothing short of terrible. The reality is we all can do better - and will, if we keep up to date with the rest of the market.
We all know the cost of recruiting new people to the fold, and how expensive it is to lose a good employee, so if we find someone that is a good fit, make sure they know it from every experience they have with your firm.
Our positioning in the market, and evidence of high quality work and client successes, has kept us in good stead.
Having started my first business at 25 years of age, specializing in technology marketing, I thought I had it all. A marketer who understood technology marketing and who could talk the talk which at that time seemed to be, the height of the dot com boom, the most lucrative marketing position one could hold.
Then of course, someone came along and started talking about company culture, and marketers took a turn to start embellishing the on-boarding process of new recruits, with a mixture of "people marketing" with "technology marketing" - and for a time, that was all the rage. It seemed to be the only thing people were talking about and marketers starting play a role in human resources, giving recruiters and in-house HR managers the tools to "sell their brands" like they were a front line sales executive needing to close the deal in order to reach their quotas.