Marketing Eye

When you look at financial services firms, the first thing that comes to mind is accounting, financial planning, legal and management consulting firms. Although the breadth of professional services firms is much greater than that and includes marketing and recruitment, it’s our financial and legal counterparts that really struggle to stand out from the crowd.

Published in Marketing
The past 18 months has been a blur for many of us, particularly if we have been working from home. Waking up each morning, brushing our teeth and hopping on a Zoom call usually takes us up until lunch. Then after a quick Netflix show and a few more Zoom meetings, it's time to try our skills in the kitchen. 
Published in Management
Wednesday, 06 May 2020 14:33

Recruitment At Work - Recruitment

For years companies have trusted Recruitment At Work to find the very best talent. Recruitment At Work ranges from general laborers to corporate executives, providing businesses with the resources and staffing solutions the need. Recruitment at Work needed a marketing partner to develop a marketing strategy that reflected their modern approach to doing business. Marketing Eye created an updated eye-catching brand logo and collateral brochure that really conveys the brand message of Recuitment at work.


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Published in Portfolio

Cameron Construction has had a large team of specialists in the construction industry for over 30 years. Cameron Construction prides itseld in having employees that are professional and highly qualified and engineering and technical knowledge that allows them to implement complicated and major projects in an outstanding way. Marketing Eye worked with Cameron Construction to refresh their logo and update brand and also create a new website with better imagery and design to help to better match the mission and values of the Cameron Construction brand.

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Published in Portfolio
Being bold is one thing, but being brave enough to tell it how it is is another.

We have unashamedly put out a marketing campaign to recruit top-notch marketers from a variety of industries and fields in Atlanta to fulfil a number of positions that we have available.
Published in Marketing
Thursday, 28 September 2017 15:11

Stay Professional

Every business will have their share of unprofessional hirings, some worse than others. It’s only natural given the job market nowadays and the workforce. Young professionals, not just Millennials, truly don’t understand the value of their name and public representation. Although none of us are like Odell Beckham, recognized everywhere he goes. On the contrary, here are a few reasons why you should take every job seriously:
Published in Management
Thursday, 17 August 2017 17:30

Talent Versus Hard Work

While some of us grew up with a discernable talent, such as painting or singing, others simply had to navigate towards a possible strength and exploit it as a career. And by others, I mean me. There’s a stark difference between the two, so which one are you hiring? Let’s take a further look:
Published in Marketing
There are so many ways in impress a new recruit when you are on boarding them in your business, but if you thought you had just got a handle on it, then you might want to read a little further.

22 percent of new recruits leave within 45 days of starting, with a staggering 16 percent that leave within the first week. They leave because their expectations (or yours) has not been met. There were lies told in the job interview by either party or the on-boarding process was nothing short of terrible. The reality is we all can do better - and will, if we keep up to date with the rest of the market.

We all know the cost of recruiting new people to the fold, and how expensive it is to lose a good employee, so if we find someone that is a good fit, make sure they know it from every experience they have with your firm.
Published in Management
It's no secret that Marketing Eye is on an aggressive growth path. During the past 2 years, there has been a surgence in companies realizing that they need an outsourced marketing department to take their businesses to the next level.

Our positioning in the market, and evidence of high quality work and client successes, has kept us in good stead.
Published in Management
The lines blurred sometime in the last 10 years, but I don't know exactly when it happened.

Having started my first business at 25 years of age, specializing in technology marketing, I thought I had it all. A marketer who understood technology marketing and who could talk the talk which at that time seemed to be, the height of the dot com boom, the most lucrative marketing position one could hold.

Then of course, someone came along and started talking about company culture, and marketers took a turn to start embellishing the on-boarding process of new recruits, with a mixture of "people marketing" with "technology marketing" - and for a time, that was all the rage. It seemed to be the only thing people were talking about and marketers starting play a role in human resources, giving recruiters and in-house HR managers the tools to "sell their brands" like they were a front line sales executive needing to close the deal in order to reach their quotas.
Published in Marketing
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