Plenty of companies go through brand transformations every year, but what exactly does that look like? More often than not, brands fall back on changing or updating the logo with a new color scheme. This is a great step forward by any metric, but it should never stop with a newish logo. A rebrand should be treated as a complete company brand overhaul, a revolution of your company’s messaging and branding. Your logo design will play a part in this, but it’s only a piece of the greater objective. Any brand changes should be seen as an exciting and new opportunity for your company and your employees to improve the overall customer experience. It’s not products that are selling these days; it’s the experience a company provides. In this blog, we’ve got a few ideas to ensure a successful brand relaunch.
In today's competitive market place, companies are finding it more crucial and more critical to establishing their brand and making sure it fits their image. With so much competition spanning across almost all sectors, companies are forced to step up their game in a sense a stick out of the crowd. Members of the current generation show increased the placement of value of a companies brand and what it stands for. Deciding how to rebrand your company can be a daunting task. Especially if your company has experienced some rough patches along the way, there are many things to be done and ideas to be considered during the process. Here are five steps that along with other practices, should have your company in a good starting with its branding.
“Sometimes, you just have to start all over differently.” - Bernard Kelvin Clive
Deciding to rebrand your company can be an enriching task. Sometimes a fresh start is precisely what your company needs to get back on track. Maybe your business has been struggling from the beginning, and now that you have had some time to get a feel for the industry, you know what you need to do to make yourself a key player. Whatever the reason may be, rebranding can be both exciting and terrifying at the same time. By following the following steps, you can get off to the right foot to rebranding your business.
Sometimes a website can be a bit like that. You get used to seeing it. It brings you in a number of inquiries. Search engine optimisation looks pretty good compared to most of your competitors. So, what makes you throw it all away?