Tag: rebrand

Your company’s brand is the most powerful tool in your toolbelt. As businesses grow and adapt to a constantly-evolving world with new tastes, new innovations, and new customer demands, it’s essential for your brand to reflect the current marketplace, but how do you know if you should rebrand or just refresh?

Midwest Medical is a leading provider of facility programs that provide ASC or Outpatient Surgical Centres with Sequential Compression Devices and sleeves.

As the company has continued to grow and prosper, they launched into the US market the revolutionary Venowave Deep Vein Thrombosis (DVT) device DVTlite. With this addition to their range of products and services, Midwest Medical realized that their business was going through an evolution and during the tranformational phase required a rethink of how their brand would look and feel going forward.

Driving back from Hilton Head in South Carolina on the weekend, #24yrold asked me what I thought of the new branding for Yahoo! I hadn't given it much thought and had mainly seen press around the rebrand that was negative - aimed directly at Marissa Mayer.

My thoughts on Marissa Mayer are varied. Firstly, she should be applauded for her career achievements, ambitions and determination to clean up a company of Yahoo!'s magnititude. It's no small feat! She is a woman who is held in high esteem amongst most women who want to climb the corporate ladder.  The downside of Marissa Mayer is that she comes across as arrogant, dominant and because she makes the hard decisions - not always in good favor with her colleagues. She isn't necessarily a crowd pleaser.