Kenter - Logistics
Client: Kenter International Logistics (now Kenter)
Company Profile:
Kenter, formerly known as Kenter International Logistics, is a leading global logistics solutions provider. With a strong commitment to customer satisfaction, Kenter specializes in delivering efficient and reliable transportation and supply chain solutions for businesses worldwide.
Challenge:
Kenter International Logistics recognized the need for a strategic rebranding initiative to stay ahead in the competitive logistics industry. Their objective was to revitalize their brand identity, enhance customer experience and attract new clients through impactful marketing activities.
Solution:
Marketing Eye, a trusted marketing agency, partnered with Kenter to execute a comprehensive rebranding strategy, leveraging various digital marketing channels and incorporating modern design elements.
Rebranding Strategy:
New Logo and Brand Identity:
Marketing Eye designed a new logo that reflected Kenter's evolution and represented its fresh identity. The logo incorporated elements that symbolized the seamless movement of goods and conveyed Kenter's commitment to innovation and efficiency.


Investment in Customer Experience:
To enhance customer experience, Kenter invested in cutting-edge technologies and streamlined processes. These improvements aimed to provide clients with seamless logistics solutions, real-time tracking capabilities and personalized support.
New Website:
A modern and user-friendly website was developed to showcase Kenter's updated brand image. The website featured intuitive navigation, engaging content, and an optimized user experience to attract and convert visitors into potential clients.

Updated Marketing Collateral:
Marketing Eye created visually appealing and informative marketing collateral to align with Kenter's new brand identity. These materials included brochures, presentations and case studies that highlighted Kenter's expertise and differentiated them from competitors.

Social Media Integration:
Recognizing the power of social media, Marketing Eye incorporated various platforms into Kenter's marketing strategy. Engaging content, industry insights, and success stories were shared regularly to engage with the target audience and expand brand visibility.

Results:
Kenter's rebranding efforts, executed by Marketing Eye, exceeded expectations, resulting in tangible benefits for the company:
Increased Client Base:
Marketing activities associated with the rebranding campaign attracted new clients to Kenter, bolstering the company's growth trajectory.
Enhanced Brand Recognition:
The new logo and brand identity effectively conveyed Kenter's refreshed image, resonating with both existing and potential clients. This improved brand recognition led to increased trust and credibility in the market.

Improved Customer Experience:
Investments in customer experience, including advanced technologies and streamlined processes, elevated Kenter's service quality. Clients experienced greater efficiency, transparency and satisfaction in their logistics partnerships.
Website Traffic and Engagement:
The new website received a surge in traffic, with visitors spending more time exploring the site's intuitive features and relevant content. This increase in engagement translated into a higher conversion rate for Kenter.
Expanded Social Media Presence:
Through strategic social media integration, Kenter extended its reach and established a strong online presence. Engaging with the target audience through industry insights, success stories, and interactive content further amplified brand awareness and generated leads.
Conclusion:
Kenter's successful rebranding, driven by Marketing Eye, propelled the company forward, positioning it as an industry leader with a refreshed identity and enhanced customer experience. The new logo, website, marketing collateral and social media integration collectively contributed to increased brand recognition, client acquisition and improved overall business performance.
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Public Relations (PR) is a term all of us have heard of. We have seen it come into play when marketing agencies use it as a strategic communication tool to attract audiences. It is ultimately the forefront of marketing, forming businesses a path towards the construction of marketing approaches. However, it seems that marketing agencies do not prioritize PR, and they in fact neglect it. Even though PR focuses more on traditional media rather than new media, it still is crucial in this contemporary day and age. PR helps to set a foundation for brands to express their unique selling point and encapsulate brand stories to appeal to consumers. This is to not be confused for advertising, as they are two different things. Overall, PR is the best for brands to stand out and optimize your marketing strategy to the fullest.
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Press releases are an important part of a company’s communication strategy. However, many businesses make mistakes when it comes to creating and issuing these messages. This can result in issues such as self-promotion that you must avoid being taken seriously.
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CoroBot is an innovative robotics platform and kit that can be used for middle school and high school science, technology, engineering and math (STEM) programs, and for university research and education programs. STEM educators and university researchers are looking for affordable, open and scalable platforms on which they can develop mobile robot applications in order to teach STEM classes and research robotics concepts using corobot. Marketing Eye worked with Corobot to develop new branding and packaging for their product. There were also social media campaigns and press release campaigns developed to further promote the release of Corobots new product.
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The rebranding campaign commenced with the launch of a newly designed website which offers users a more fulfilling experience and fell in line with the 3Point Capital’s new marketing tactics. Logos and other marketing collateral were redesigned, reinforcing the new identity of the brand. A range of other tactics were actioned as a part of an integrated campaign, including regular EDM’s and a rebranded email signature.




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