Take a moment to think back to a time when you purchased a product that you were really satisfied with. Did you tell your friends and family? Did you post something on social media? Advocacy marketing is an inexpensive yet effective marketing tactic, wherein the brand is equipping customers to generate interest in your brand through social media, reviews, and word-of-mouth. Brands can empower and equip their customers to be powerful marketing tools for their products. But how do is advocacy marketing set up? Below, we have a few things to consider when you’re developing your advocacy marketing strategies.