Marketing Eye

Friday, 25 September 2020 14:30

How to Make Your Product Ecosystem Thrive

When you hear the word ecosystem, what's the first thing that comes to mind? Ecosystems work in a particular way, wherein the biotic and abiotic components of any particular ecosystem work together to survive. Product ecosystems are not so different! A company creates a product ecosystem when they have several products that coexist to benefit the customer. Apple is an excellent example of a company that's made a thriving product ecosystem, with its synchronized phones, tablets, laptops, televisions, and even headphones. But how is a thriving product ecosystem built? Below, we have a few pointers for any companies that are attempting to establish their product ecosystem. 

Published in Marketing