Marketing Eye

Press releases are an important part of a company’s communication strategy. However, many businesses make mistakes when it comes to creating and issuing these messages. This can result in issues such as self-promotion that you must avoid being taken seriously.

Published in Marketing
Thursday, 09 February 2017 13:18

How To Win In The PR World

The world of public relations can be summed up in three words: chaotic, wild, and tedious. Don’t get me wrong, public relations is an exciting facet to the marketing mix, but it isn’t for everyone. After personally delving into the world of PR and having several press releases published, let’s take a look at a few key takeaways from my recent experiences.
Published in Marketing