Displaying items by tag: PR
With new recruit, Marketing Manager Chanta Waller, having taken up the post in our Atlanta office, we have spent a few minutes brainstorming our media release.
Is it newsworthy enough? Who should it go to? What variations should we do? What are our expected outcomes?
Marketing plans do not have to be intricate to be effective, nor do they to be supported by exorbitant budgets. We keep it simple and achieve results.
As we watched on as Leonardo DiCaprio spruiked, "The way I look at it, their money was better off in my pocket," many of us couldn't believe that world existed quite like that. But it does. And it's right here on our doorstep too.
This got me thinking. What should go in a press kit (or media kit) in 2012? Are local companies in Atlanta and Georgia for that matter, ensuring that their media kits are up to date? Do they really know how to make a media kit stand out from the crowd? Is there someone in Atlanta helping them with their media kits?
Here are some things you should be considering;
The U-turn in Public Relations: Why the media has to change its ways.
The entire purpose of Public Relations is to communicate with the public, whether at a government, organisational or individual level. Therefore, it only makes sense that if we now all turn to our computers to talk to each other, then journalists and PR companies need to do the same.
If you mention the word ‘Twitter’ to a room of PR people, I’m sure it would generate a huge buzz of opinions. After all, it is one of the most fundamental changes in how media works today. Instead of sending out press releases, the publicist can now just send a tweet to a journalist through their twitter account with a link to a press release, landing page, video or social media experiment, and instantly have the journalists attention.
It's Sunday, and like most Australians, I am enjoying the day, relaxing, reading the papers and eating with friends and family.
Reading The Sunday Age is always a treat, especially when I get through the paper, start to finish. It is full of interesting stories on people, places and world affairs.
For some light reading, I often pick up the Sunday Life Magazine, and flick through. Having Gwyneth Paltrow on the cover helps, as I am a BIG fan of her acting, singing and sense of style.