Tag: podcast advertising

According to research by Podcast Insights, there are more than 2 million active podcasts and counting. Due to the pandemic, more people are streaming audio and watching movies at home. This explains the surge in Australian monthly listeners, with a 48% increase from 2020 to 2021. 

With the number of podcast channels, podcasters, and listeners growing, advertisers are eager to keep up. Nova Entertainment further suggested that advertisements are not fulfilling the rate of new content release. This is a huge opportunity for marketers. But what exactly is podcast advertising, and how could it be implemented into your marketing campaign? Have a read below to find out more!