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Marketing Eye has worked with Techquidation to update marketing collateral and increase brand awareness to better communicate their unique solutions. Our team developed brochures, flyers, sales decks, and a couple of EDM campaigns to focus on increasing brand awareness and improving their sales process. Marketing Eye is currently working on developing a new website for Techquidation, improving the overall layout and design, as well as the messaging, keywords, and SEO of web copy.
Marketing Eye has worked with Strategy to Revenue to further aid in sales and awareness by creating email marketing campaigns, social media posts, and blog content to establish thought leadership and generate engagement.
Sobel Network Shipping Co., Inc. is an international freight forwarder that enables companies to respond to global opportunities, connect with new suppliers and customers, and leverage creative shipping solutions that take the complexity out of doing business globally. Sobel provides world-class, turnkey shipping solutions that optimize the shipping process while saving their clients time and money along the way. Sobel provided excellent services, but they needed the appropriate branding and positioning to establish them as a thought leader in the shipping and logistics industry. Most of all, Sobel needed an updated website that reflected their services, expertise, and modern approach to logistics solutions. Sobel partnered with Marketing Eye to make that happen.
Marketing Eye developed a marketing strategy for Sobel to identify their challenges and pain points, allowing our team to develop a deeper understanding of who Sobel is and who they are trying to reach. Marketing Eye worked with Sobel to recreate their current sales deck and sales presentations, giving them a professional and modern style that captured the eye. After that, our team began to develop a plan for their website, rewriting copy, updating the design, and completely redeveloping the entire site itself. Sobel's new website is a modern take on their years of experience, showing their clients exactly how they operate in the complex industry of logistics. When Sobel opened their offices in Chicago and Miami, Marketing Eye leveraged their media relationships to get the appropriate media coverage with a published interview as an appearance from CEO Brian Wills on a major logistics podcast. Marketing Eye continues to develop weekly blog content and social content to continue to build Sobel's brand identity.
Marketing Eye began by focusing on several brochures and other marketing collateral pieces before developing strategic EDM campaigns, focusing on generating sales and brand awareness. Because Arista works within the AEC and K-12 school spaces, Marketing Eye worked to provide a deeper focus and more specific keys to the brand messaging. Our team has worked to develop a stronger brand for Arista to develop better customer relationships and more conversions in the future. With our marketing consultancy services, Arista had an opportunity to generate more specific, targeted brand messaging, allowing them to provides services with a professional and modern tone.
Rep-Lite provides medical manufacturer support services to help address challenges that industry professionals continue to face in the medical supply industry. Marketing Eye worked with Rep-Lite to complete redesign their website to give it an modern and sleek feel to make it easier to convey their overall brand message.
McCredie Group specialize in the seamless delivery of retail and business projects with expertise in project management, design documentation and cost management solutions. With 90 years of industry experience, they provide expert advice for the construction and retail sectors. Marketing Eye was engaged by McCredie Group to design and develop their new website. This website has been the key to a successful digital presence in their marketing strategy with McCredie Group being able to showcase their projects and communicate their positioning clearly to clients. This was also made possible because of the key messaging that Marketing Eye developed in the initial marketing strategy stage.
In order to develop themselves as a strong leader in the industry, Marketing Eye developed a billboard campaign and information brochures that were on brand.
Attracting legitimate customers will take time and effort. We’re talking about the type of customers who genuinely want to incorporate your brand into their lives, and quite possibly, stay for the long haul. Fortunately, a great time and place to begin is today in the exact spot where you’re sitting.